Latin American Tourism operators are making a concerted effort in Australia to lift their profile and boost visitation.
Airlines, destinations, operators, local and South American agents have fronted many recent functions in Australia to increase awareness of the region including the first Latin American workshops in Sydney and Melbourne.
The shows bring together – for the first time – airlines, hotels, cruise lines, tour and travel operators, tourism bodies and specialist agents from Australia and Latin America – all showcasing 21 countries in South and Central America. Among the 52 exhibitors are the tourism bodies of Peru, Chile, Brazil and Colombia which have never fronted an Australian travel show before.
Latam Airlines recently conducted a high flying information night at the Studio Skyscraper in Sydney and hosted its first public event since showcasing the new brand in Oceania earlier this month. The airline was a major sponsor of the Latin America travel expo along with Prom Peru with silver sponsors Turismo Chile and Ecuadorian tour operators, Metropolitan Touring Ecuador and Latin Trails.
A workshop was held on Sunday (15 May) at the Sydney Town Hall and and will be held from 10am-4pm at the Melbourne Town Hall on Sunday, May 22, 2016. Like in Sydney, the public in Melbourne will be invited to donate gold coins to UNHCR’s Ecuador Earthquake Appeal. Organised by the Australian Travel Association for Latin America (ATALA), the function brought together various partners within the travel industry to showcase 21 countries in South and Central America to the public.
More than 120 travel agents and media attended an ATALA hosted workshops at Sydney’s Ivy Ballroom this week (May 18), and there were similar numbers in Melbourne on Thursday. Each function had a South American holiday prize up for grabs.
“More Australians are looking at South and Central America as holiday destinations with a sizeable increase in airline capacity in recent years, the Rio Olympics, more packaged tours and positive marketing all helping to fuel travel to Latin America,” said ATALA Chairman Ted Dziadkiewicz.
“South America is full of wonder and excitement – from the Inca ruins at Machu Picchu, the splendour of Iguazu Falls, the mysterious Amazon jungle, and the spectacular peaks of Patagonia to the mighty glaciers of Chile, the buzz of beautiful Rio, the elegance of Buenos Aires and the exotic wildlife of the Galapagos Islands. There’s the sun-kissed Mexican Riviera, the Caribbean island of Cuba, the breathtaking expanse of Antarctica and colourful, friendly and welcoming cultures right across the continent.
“There’s so much to see and do that we’ve gathered all the wonderful countries of Latin America and the multitude of life-changing experiences available in them in one place at these consumer and trade travel events.” He said.
Crowds were entertained by sultry Latin American dancing and visitors also had the chance to go into the draw to win a $40,000 Argentina and Antarctica holiday for two including return flights with LATAM Airlines, a total of five nights in Buenos Aires and Ushuaia in Argentina and a 10-night cruise to Antarctica.
Written by John Savage