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Latitude, The Award-Winning Luxury Brand Agency Opens In Singapore

August 28, 2014 Corporate No Comments Email Email

With established studios in London, Dubai, Vancouver and now, Singapore, Latitude is a global player delivering on its brand promise of ‘demonstrating creativity without boundaries’.

Jeffrey MccallLatitude has a long history and rich experience in the Asian market, with numerous luxury hospitality clients including Patina (Pontiac Land Group), Raffles, Aman Resorts, Coco Collection, Armani Hotels and Jumeirah.

“We embrace Singapore with great enthusiasm and excitement as we continue to grow and strengthen our presence and recognition as a specialist global luxury lifestyle branding agency” says Mark Jory, Founder and CEO.

This year is significant for Latitude – a celebration of 21 years young. Since 1993, the core DNA of the business has remained true, and it has enabled the company to expand around the world, without diluting their core values.

Jeffrey McCall, Managing Director – Asia, leads the Singapore team with over 30 years of experience. As a brand strategist and client champion, he brings a wealth of expertise from working with the likes of Landor, Fitch and Distillery, focusing on the luxury retail, hospitality and product brands across North America, Europe and Asia.

“I am excited to join Latitude and look forward to growing the company’s profile across Asia. As a company we understand how to create and communicate brands that engage with High Net Worth Individuals. We are as passionate about helping our clients articulate brand ideas as we are about ensuring practical applications through print, digital and film solutions, spaces, people and experiences” says McCall.

Latitude is based in a heritage shophouse, in the historic Arab Quarter of Singapore and houses a growing team of luxury and hospitality branding specialists with strategy, design and account management talent.

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