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Launch Of Destination Far West To Drive Increased Visitor Expenditure

July 27, 2015 Destination Global No Comments Email Email

A new entity entitled ‘Destination Far West NSW’ has been created to oversee and drive visitation to Broken Hill and the Far West region (including Balranald, Central Darling, Wentworth, Hay and the Unincorporated Area).

Launched 23 July in Broken Hill, Destination Far West NSW (DFW) is being sponsored by Inland NSW and supported by a Steering Group drawn from within the region representing tourism and the broader visitor economy.

Inland NSW CEO, Graham Perry, explained the creation of Destination Far West NSW was the result of a lengthy engagement process where different solutions were explored.

“The creation of Destination Far West NSW has taken into consideration the outcome of the Tourism Task Force (TTF) process initiated in May 2013 to review a governance model and structure for tourism in Broken Hill and the Far West NSW region,” said Perry.

“We’re very pleased that the process has now resulted in a clear path forward, with the assistance of the Steering Group (including the former Implementation Committee), which represents the region’s visitor economy and tourism.”

The initiative has been supported by Broken Hill City Council, which recognises Inland NSW as the peak tourism body for the region.

“As the Regional Tourism Organisation (RTO) for the region, Inland NSW’s support of DFW includes access to our Destination Management Plan (DMP) to serve as the region’s blueprint for growing the visitor economy and access to Inland NSW’s annual pool of Quarantined funds allocated by Destination NSW.”

The new entity will be a membership based organisation with series of tiered membership levels and benefits, including access to the new Digital Platform ‘Travel In’ and preferred rates to be involved in the region’s Visitor Information Guide (VIG).

Member of the Steering Group, Ann Rogers (Far West Business Chamber), supports the creation of Destination Far West NSW.

“The objective of the Destination Far West NSW Steering Group is to develop a shared ownership with industry where industry commits to share responsibility for growing the region’s visitor economy – both in terms of commitment and dollars,” explains Rogers.

“We encourage industry to sign up and actively participate in the activities and opportunities presented by Destination Far West NSW to drive benefits for the whole region. After all, Destination Far West has been created by the industry for the industry.”

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