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Launch of Operation of StayWell Holdings Pty Ltd and Board of Directors

October 5, 2017 Business News No Comments Email Email

Prince Hotels, Inc. (Head office: Toshima-ku, Tokyo; President: Shigeyoshi Akasaka (Hereinafter “Prince Hotels”)), a consolidated subsidiary of Seibu Holdings Inc. (“The Company” below) has completed procedures for the acquisition of the operations of StayWell Holdings Pty Ltd (“New Company” below), which was announced on July 3, 2017 and started its operation on October 4, 2017. As well, the Company also announces the Board of Directors of the New Company.


The New Company has global network of 35 hotels (20 existing hotels and 15 hotels currently under development) and established two new brands: “POLICY” and “Leisure Inn Plus”. This makes a total of four brands including “Park Regis” and “Leisure Inn” operated by the New Company. Under its newly-established “POLICY” and “Leisure Inn Plus” brands, the New Company will endeavor to approach the millennial generation going forward.

The Company will continue to meet the increasingly diverse needs of hotel guests by the four brands of the New Company in addition to the “Prince Hotel” brand operating overseas.

Prince Hotels responsible for the Hotel and Leisure Business of the Seibu Group will proceed to leverage the global development capability and operational expertise now in its possession through the New Company towards its endeavors to speedily develop hotels in Southeast Asia, Oceania, other parts of Asia, the Middle East and Europe and grow the earnings of its overseas hotel business going forward.

1. Overview of StayWell Holdings Pty Ltd.

(1) Name StayWell Holdings Pty Ltd.
(2) Address Level 10/80 Clarence Street, Sydney, NSW 2000 Australia
(3) Main Business Activities Holding company for hotel development and operation
(4) Issued Capital AUD 55 million (Approx. 4.9 billion JPY)

*AUD1=JPY88.49 as of September 26, 2017

(5) Date of Establishment July 3, 2017
(6) Shareholder Composition Prince Hotels, Inc. 100%
(7) Number of Employees 387 (As of October 4, 2017)
(8) Number of Hotels 35 (20 existing hotels and 15 hotels currently under development)
(9) Sales Offices 10 locations in 7 countries
(10) Board of Director Stan Brown, Chairman and Director

Simon Wan, President and Director

Yoshiki Kaneda, Vice-President and Director

Victor Katsutoshi Osumi, Director

*Victor Katsutoshi Osumi will concurrently hold the post of Executive Managing Officer of Prince Hotels, Inc.

2.Hotel Brands under StayWell Holdings Pty Ltd.

POLICY (new brand)

Policy is a lifestyle brand built on the principle of personalised experiences for

the maturing millennial. Socially connected and strong brand advocates,

guests will discover fresh experiences reflecting the local area, become socially

connected with front of house spaces and adapt to an unexpected culture Policy delivers.

Park Regis

Park Regis is an upscale brand, offering quality accommodation while aiming to

deliver up-to-date features, innovative technologies, and first-rate service to

make every guest’s stay a memorable one. Park Regis properties are centrally

located in prime positions offering accessibility and convenience to business

or act as an ideal base for sightseeing and leisure activities.

Leisure Inn Plus (new brand)

Leisure Inn Plus is a uniquely designed brand offering a bang for buck non-traditional

hotel experience for the energetic millennial traveller. Abstract room styling is

highlighted by feature furnishings, pops of colour and integrated technology millennials desire.

Leisure Inn

Leisure Inn is a midscale brand, offering unbeatable value-for-money accommodation

in central locations within Australia and internationally, encapsulating what guests want

and deserve from a quality and effortless hotel experience. Presenting well-appointed

comfortable rooms, modern facilities, plus friendly and welcoming staff, Leisure Inn is

the ideal choice for business and leisure travellers alike.

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