LCA Communications Group announces launch of global tourism communications agency and sales office: Boutique Tourism Collection.
LCA Communications Group is pleased to announce the launch of its integrated communications agency and global sales office, Boutique Tourism Collection, providing marketing, PR and sales representation for global high-end leisure and incentive tourism products and destinations in the Australia/New Zealand market.
Headed up by global tourism entrepreneur, Lindy Andrews, known best in the industry as the driving force behind the successful development of luxury and experiential exhibition; Luxperience, Lindy is now using her considerable skills and experience to guide high-end hotels, resorts and destinations.
Lindy is an acclaimed marketing and business strategist with more than 20 years’ experience across the travel, tourism and events industries. As a Director of Boutique Tourism Collection, Lindy creates innovative communication strategies that yield measurable results.
Using integrated and multi-platform communication strategies, Boutique Tourism Collection is able to develop significant and sustainable revenue streams for its clients, building on its publicity strengths and combining PR and social media strategy with tactical sales development and account management.
“The only way to achieve cut-through in today’s competitive tourism marketplace is with a communications strategy that combines measurable PR and social media strategies linked to tactical and targeted sales and marketing initiatives,” says Lindy.
Boutique Tourism Collection’s well connected and respected team of sales and communications executives has particular knowledge of the outbound Australian and New Zealand markets, and has prepared marketing strategies for a number of international destinations.
Boutique Tourism Collection debuts with an impressive line-up of clients, including SHEtravels, a luxury and experiential travel company that specialises in holiday itineraries for women, and luxury accommodation group, Karma Resorts Indonesia.