Le Club Accorhotels was named Hotel Loyalty Program of the Year in Asia Pacific/Oceania/Middle East and took home the Program of the Year for Europe/Africa at this year’s Freddie Awards.
Accor also won two other awards for Best Promotion for its “Receive up to €160 in Points” campaign in the same regions. This record haul of four gongs at what is considered the most prestigious consumer-generated awards program in loyalty firmly cements Le Club Accorhotels as the industry leader in hotel loyalty programs.
Le Club Accorhotels was recognised for its generosity, as it is the only scheme that lets members use points anywhere in the world without any restrictions on dates or availability.
“Winning these Freddie Awards is especially exciting as it reflects our guests’ opinions,” said Javier Cedillo-Espin, Senior Vice President Loyalty and Customer Expertise at Accor Asia Pacific. “In the past years, we have not only doubled our member base in Asia Pacific but we also continued to enhance the generosity of the program by listening to our guests. This involves delivering rewards and benefits that are meaningful whenever they travel.”
Earning and burning points is quicker and easier at Le Club Accorhotels, the Group’s multi-brand loyalty program for Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, ibis, ibis Styles, Adagio and Thalassa Sea & Spa. With over 18 million members worldwide, the program has reinvented itself in the past two years by extending more benefits, more generosity and more member events to different travellers. A major differentiator of Le Club Accorhotels is its access to 2800 hotels and resorts with more than 55 hotel destinations in Thailand and 600 hotel destinations in Asia Pacific alone.
Resort lovers aren’t left out from the loyalty lure at Accor. Members can accumulate and use points whenever they travel and stay at more than 25 beautiful resorts – from economy to luxury brands – in Thailand and 140 across Asia Pacific.
In the past year in the Asia Pacific region alone, Le Club Accorhotels has run almost 50 promotions with special offers for members including double or triple points promotions, the chance to enjoy free breakfast, promotions to win a Peugeot 208, exclusive events such as tickets to Justin Timberlake concert, VIP member events with Serena Williams and other exciting money-can’t-buy experiences.
“The fact that we were voted the Best Loyalty Program in every region outside of America shows that what we are doing resonates with our members. We are very grateful to everyone who voted for us and to all our teams for their hard work in delivering this world-class program,” added Cedillo-Espin.
In February 2015, a panel of travel industry loyalty program experts gave Le Club Accorhotels the Loyalty Award in the “Management Excellence” category for its new promise, “You’re at the heart of our attention”; the launch of its website; and a strategy based on generosity as well as the recognition of guests through exclusive privileges.
Created in 1988, the Freddie Awards give loyalty program members an opportunity to vote for the airline and hotel chains that, in their view, offer them the best rewards and value. They vote online for their favourite programs in three geographical areas: the Americas, Europe/Africa and the Middle East/Asia/Oceania.