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Le Meridien properties in Thailand join global debut of new European inspired sips and sounds

May 1, 2014 Food & Beverage No Comments Email Email

Le Méridien Hotels & Resorts today announced a global partnership with French Bossa Nova band, Nouvelle Vague, to curate a 24-hour soundtrack for every Le Méridien hotel around the world, including seven Le Méridien properties in Thailand. Additionally, the band will embark on a live tour to select destinations worldwide throughout the year. The partnership coincides with the launch of Le Méridien brand’s new global beverage program, Le Méridien Sparkling, inspired by the European aperitif culture. Both initiatives further elevate the signature Hub experience, a reinterpreted lobby space where curious-minded travelers and locals converge for creative exchange.

Presenting: A New Wave with Nouvelle Vague

Led by music producers Marc Collin and Olivier Libaux, Nouvelle Vague is a collective of talented artists, featuring a rolling cast of popular Parisian musicians.  Translated literally as “New Wave” in the French language, the group’s music pays homage to the swooping elegance of Bossa Nova, melancholic melodies of the “New Wave” era and 1960’s French cinema, providing a modern twist on the classics. Le Méridien brand’s partnership with Nouvelle Vague honors its French heritage and offers guests a unique 24-hour curated playlist of music that promotes discovery and culture, enhancing the brand’s award-winning Arrival Experience in its signature Hubs and public spaces worldwide.  The daylong playlist will include original music by the band as well as songs that inspire and stimulate the group.

Additionally, Nouvelle Vague will embark on a global tour of select Le Méridien hotels and resorts throughout 2014. Following the global debut performance at Le Méridien Kuala Lumpur, the band will travel to Le Méridien Abu Dhabi on May 8, followed by exclusive performances at Le Royal Méridien Shanghai and Le Méridien New Delhi later this year. The performances coincide with the launch of new Hubs in these destinations. For a full list of tour stops, visit www.lemeridien.com/music or click here for a sneak peak of Nouvelle Vague’s 24-hour hotel soundtrack. 

Le Méridien Sparkling: Spritzers and Bubbles Take Center Stage

Designed to transform the Hub from day to night, Le Méridien Sparkling invites guests and locals to socialize, gather and converse, while enjoying specialty sparkling beverages in a lively atmosphere. Infused with the timeless sophistication of the classic European aperitif hour, Le Méridien Sparkling offers a modern twist to the traditional cocktail hour. Starting each evening, Le Méridien properties in Thailand will transform their Hub or Latitude Bar into swanky destination lounges, featuring a menu of destination-inspired effervescent cocktails and spritzers (both alcoholic and non-alcoholic), bringing a spirited flair to the Hub experience. The curated soundtrack, combined with effervescent spritzers and cocktails, will be available at the following Le Méridien properties in Thailand:

–   Latitude 13, Le Méridien Bangkok;

–   The Glaz Bar, Plaza Athénée Bangkok, A Royal Méridien Hotel;

–   Latitude 9, Le Méridien Koh Samui Resort & Spa;

–   Latitude 19, Le Méridien Chiang Rai Resort;

–   the Hub, Le Méridien Chiang Mai;

–   Latest Recipe, Le Méridien Phuket Beach Resort,

–   Latitude 8, Le Méridien Khao Lak Beach & Spa Resort

Signature brand cocktails available at Le Méridien hotels worldwide include: String of Pearls, blueberry and lemon infused Grand Marnier, topped with sparkling wine and garnished with lemon peel strips and blueberries soaked in Grand Marnier; Aperol + Raspberry Spritz, Aperol and homemade raspberry and vanilla soda topped with Prosecco and garnished with a raspberry; and Peaches, Vanilla + Prosecco, peach puree, lime juice, and homemade vanilla syrup topped with Prosecco and garnished with vanilla bean shaving.

Additionally, Le Méridien in Thailandwill also feature a variety of destination inspired sparkling beverages such as “Temptation 18” from Le Méridien Chiang Mai, Elderflower Syrup, Lemongrass, Fresh Mint, Kaffir Lime Leaf topped with Sparkling Wine; “Sparkling Tom Yum” by Le Méridien Phuket Beach Resort, a mixture of Lime, Kaffir Lime Leaf, Aranciata Rossa Red Orange, Lemon Grass Stick and a touch of chili.

Le Méridien currently operates seven properties in Thailand. In August 2014, Le Méridien will unveil its new property Le Méridien Suvarnabhumi Bangkok Golf Resort & Spa.

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