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Leading London visitor attractions experience record numbers

March 7, 2014 Destination Global No Comments Email Email

London’s visitor attractions have experienced a 12% increase in visitor numbers, according to statistics, released by the Association of Leading Visitor Attractions (ALVA) today (Wednesday, March 5, 2014).

With the top ten attractions being based in London, and the city on course to welcome more than 16 million overseas visitors in one year, 2013 has been a record-breaker for the capital.

The most popular visitor attraction in 2013 remained The British Museum which saw a 20% increase in its visitor numbers to 6,701,036 – making it the museum’s most successful year on record. In 2nd place, was the National Gallery, which saw a 14% increase to 6,031,574 and in 3rd place, was the Natural History Museum, with 5,356,884.

Julie Chappell, Director of Consumer Marketing and Digital Channels at London & Partners, said, “London’s cultural offering is unparalleled. We have a fantastically diverse range of attractions that showcase not only the history and heritage of our city, but also the wide range of cultural attractions. As the home to some of the most significant museums and landmarks in the world, it’s not surprising that 76% of visitors to London come to enjoy its world-class museums and galleries.”

Bernard Donoghue, Director, ALVA – The Association of Leading Visitor Attractions, noted that: “London’s attractions had a fantastic year last year: new must-see exhibitions, great weather, superb new facilities like Tiger Territory at London Zoo, all contributed to record tourism figures – tipped to be nearly 16 million visitors in one year – for London. Overseas visitors especially love their time at London’s attractions and tell us that our museums, galleries and heritage are the number one reason to visit our city.”

The top ten attractions, amassing more than 34 million visits, are:

  1. British Museum – 6,701,036
  2. National Gallery – 6,031,574
  3. Natural  History Museum – 5,356,884
  4. Tate Modern – 4,884,939
  5. Science Museum – 3,316,00
  6. V & A – 3,290,500
  7. Tower of London – 2,894,698
  8. Somerset House Trust – 2,398,066
  9. St Paul’s Cathedral – 2,138,130
  10. Westminster Abbey – 2,020,637

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