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Leading Spanish wine regions D.O. Ribera del Duero and D.O. Rueda launch their inaugural joint promotional campaign in China

April 18, 2018 Destination North Asia No Comments Email Email

The leading Spanish wine regions of D.O. Ribera del Dueroand D.O. Rueda have launched a joint brand to promote their wines in China. After joining forces in the U.S. market for the past three years, a new campaign is sprouting for the Chinese Market. Their goal is clear: to conquer the hearts and palates of the Chinese wine lovers.

RiberaRueda growing together in China

China has settled as a key player in the international wine markets, with consumption, knowledge and appreciation of fine wines on the raise for all categories of consumers. For that reason, under the brand RiberaRueda, both denominations of origin will present an extensive program of activities in 2018, aimed to raise awareness among trade professionals, media, influencers, wine educators and consumers.

The new JUST BE campaign, that will be launched during the following weeks, will focus on the people, on those wine stories that are part of our lives. Just be ready!

RiberaRueda will promote their wineries and wines actively in social media and will engage Brand Ambassadors in key cities in China, to further bring tasting opportunities and enhance the knowledge experience of consumers and trade and media professionals.

The program for the inaugural tasting events will commence in April with the following activities:

Wine Pairing Luncheon and Tasting Seminar with Wine Educators and Influencers

Wine Pairing Dinner and Tasting Seminar with Media Professionals

23rd April | Shanghai
25th April | Beijing
26th April | Guangzhou
27th April | Hong Kong

In May, there will be a series of Master Class seminars led by our Brand Ambassadors followed by Wine Pairing dinners in ShanghaiBeijingGuangzhou and Shenzhen.

These events will provide a fantastic occasion to taste some outstanding wines from these iconic Spanish regions as well as the opportunity to meet the directors of both D.O.’s, which will join the events.

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