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Leading UK Hotel Chain Premier Inn Enters Indonesian Hospitality Market with Opening in Surabaya

unnamed (15)Holidaymakers and visitors to Surabaya will now be able to enjoy Premier Inn’s quality accommodation and outstanding service at affordable prices. Premier Inn, the UK’s largest and fastest-growing hotel chain announced that it has now expanded its award-winning brand by opening in Indonesia at Surabaya.

The announcement comes at Premier Inn embarks on an expansion programme in Southeast Asia which will include upcoming launches in Singapore, Thailand and further growth in Indonesia. The company is targeting 50 hotels outside its home base of the UK, where it has over 700 hotels, by 2020.

President and Managing Director Ratnesh Verma at Premier Inn International said: “Surabaya remains a top business and leisure destination and we’re confident that our new hotel will set a definitive benchmark in our hospitality sector for Surabaya, becoming the preferred choice for value conscious travellers.”

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Grand Opening Ceremony (left-to-right): Regional Director Operations of Premier Inn South East Asia, Paul Bridger; Board of Director PT Tasland Indonesia, Hengky Hartadi; Chairman of Parliament Sidoarjo, H. Sulamul Hadi Nurmawan, ST; Head of Airport Authorities, Col. Dadun Kohar; Regent of Sidoarjo Regency, H. Syaifulah Ilah SH.MHum; Vice Regent of Sidoarjo Regency, H. Nur Ahamd Syaifudin; Commander of Juanda Airbase, Col. Fahrezi; Board of Director PT Tasland Indonesia, Kristian Tanggara; General Manager Premier Inn Surabaya Juanda and Country General Manager Premier Inn Indonesia, Budi Prihardjanto.

Premier Inn Surabaya, is a 129-bedroom hotel located a convenient five-minute drive from the Juanda International Airport, making it an ideal stop for business or leisure travellers including those transiting between flights. The hotel is close to other popular attractions including the Surabaya Night Carnival Theme Park, Surabaya City Centre and nearby shopping malls.

Aly Shariff, Chief Branding Officer at Premier Inn International said: “It’s great news that we’re extending the Premier Inn brand to Southeast Asia, which is an exciting and growing market. We’re confident that what we offer – quality accommodation at affordable prices, supported by our unique Good Night Guarantee – will be a big hit with customers.”

Facilities cover all the essentials for a business or leisure stay including complimentary Wi-Fi, an all-day dining restaurant and bar, swimming pool and meeting facilities. For more information about Premier Inn Surabaya or to make a reservation, please visit

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