Whether you’re young or old, wanting to add some steam to your love life or to simply have a fun time with your family, you are bound to find just the experience you need at W Hong Kong! The four STAY ▪ W HONG KONG videos launched by the fun-loving hotel aim to show just that – be bold, be true to your wants and you will get what you long for at the W.
“Fashion, music and design have long been the key elements of the W Hong Kong experience. The W lifestyle continues to evolve and in line with the passions and aspirations of our work-hard-play-hard fans we will now bring the BOLD mindset to life,” said Peter Hildebrand, General Manager of W Hong Kong. “What sets individuals apart are their own unique characteristics and personalities so we plan to facilitate and embrace the individuality of our guests and give them maximum capacity to express their own stand-out presence at our hotel. There’s no place to hide your true self at W. We launched this campaign to express how perfectly fine it is for an adult to jump up and down on the sofa or a same-sex couple to publicly confess their love to each other. “
Other than the mindset of being bold, the four videos aim to show the multiple sides of W Hong Kong. Parties and events are not the hotel’s only forte. They offer top-notch services, like the award-winning bliss spa, the slick Tesla limousine, keyless check-in, high-speed internet access, heavenly beds, delicious buffets and more. Thus, another goal of this campaign is to show that not just the city’s movers and shakers, guests of various age and travelling purposes can have their needs and expectations satisfied or even exceeded at the hotel together with a personalized W flair.
THE 4 VIDEOS – “STAY ▪ W HONG KONG”
The 4 videos feature stories of 4 kinds of guests with different personalities, namely a tech-savvy businessman, leisure couples who are crazy in love no matter what age they are, a stylish family’s staycation and a same-sex couple that are bold to fabulous. Each video shows how the individual wants to stay and how their wishes are visualized. You are now invited to view the 4 videos through the campaign landing page – click HERE, and win a one night stay at the designed themed suite with 2 VIP entry of W Hong Kong’s signature pool party.
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Episode 1: STAY HUNGRY ▪ STAY FOOLISH
Here’s a shout-out to all the tech-savvy businessmen; W Hong Kong has got your back!
Stay In Wheels
– Arrive in style with the electronic race car Tesla that offers guests free wifi connection
– Let your mind and body take a break at its 73rd FIT gym with state-of-the-art gym facilities
– Open the guest room door with your mobile phone instead of traditional room keys
– The W understands how it feels to work around the clock. So if apples are what you need to calm down, they will give you as many as you need. Whatever, Whenever…..in bed!
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Episode 2: DARE TO BE FABULOUS
Whoever you love, W Hong Kong supports you no matter what.
– Dive into the highest outdoor pool in Hong Kong dressed in W x We Are Handsome fashionable swimwear, while taking a sip of WET DECK’s refreshing cocktails
– Experience the fabulousness of its Fabulous room that oversees a stunning view of the West Kowloon harbor
– Flex your body and pose like the International Yoga rebel, Tara Stiles, by following her in-room TV tutorials
– Put on the couple ropes with pride and look fabulous!
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Episode 3: STAY CRAZY IN LOVE
There is no age limit when it comes to having fun and falling in love!
– Nothing feels better than starting the day with a soothing massage at bliss spa’s couple VIP Suite while enjoying the magnificent harbor view
– Let it be a dance-off party or a romantic moment for the two of you, have its 1300 sq ft WOW Suite all to yourself and your beloved for whatever reason you want!
Stay in Love
– Its Mixbar serves not only snacks and drinks, but also a wide range of amenities that will meet all kinds of needs.
Stay in Bed
– Its custom designed W beds are exclusively crafted and ultra-comfortable. It’s alright to sleep in and stay awake for a fun pillow fight
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Episode 4: STAY LIKE THE MODERN FAMILY
Look cool and stay cool with your family at W Hong Kong!
– The hotel is known for its “Enchanted Forest” whimsical touches. Why not take some unconventional family selfies with such fun props instead of having portraits at a studio like everyone else?
Stay in Wonderland
– With a design theme of Alice-in-Wonderland plus limitless seafood in its buffet spread, it is no surprise for KITCHEN to be popular among families
– It’s easy to keep your eyes wide open the entire night at its rooms with family in-room movies available 24/7 and plenty of space for you to flaunt your family fashion
– The perfect home away from home for all families, W Hong Kong!
CHOOSE YOUR FAVORITE VIDEO, AND MAKE A COMMENT TO WIN
From now on to May 27, 2016, Facebook and Instagram fans are invited to unleash their creativity to win amazing prizes like the grand prize, a one-night stay at the Marvelous Suite including free entry to the hotel’s signature pool parties for 2! Steps are as below
- Go to its landing page click HERE
- Watch all 4 videos, choose your favorite video and click “MY FAVORATE” to W Hong Kong’s Facebook or Instagram page
- Leave a comment under the “STAY·W HONG KONG“ teaser post about your favorite video, tell us why and tag 3 friends
- The fan with the most creative comment will win a weekly prize, and ultimately the grand prize.
Multiple entries will be permitted. Winners will be announced through Facebook and Instagram every Friday during the contest period.