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Leonardo Strengthens Technology Partnership with Preferred Hotel Group, Historic Hotels Worldwide, and Historic Hotels of America

July 18, 2014 Technology No Comments Email Email

Leonardo Worldwide Corporation has been providing three leading hotel brands – Preferred Hotel Group, Historic Hotels Worldwide and Historic Hotels of America – with the technology to manage visual content for 1000+ member hotels on its consumer facing websites and the world’s largest travel website network for a number of years.

The three brands recently expanded their agreements with Leonardo to take advantage of additional technology solutions to further streamline media management and enhance the visual presentations for their collective member hotels online.

Under the agreement, the brands will continue to utilize Leonardo’s VScape Digital Asset Management System to store and manage all digital assets and implement over the course of the agreement the following Leonardo technology solutions:

Multi-Media Display Galleries for Impactful and Optimized Visual Experiences
Effective immediately, the media display technology used within the hotel details pages on the consumer-facing websites for Preferred Hotel Group, Historic Hotels of America and Historic Hotels Worldwide, as well as the Preferred Golf, Preferred Family, and iPrefer programs, will be updated. Due to increased smartphone and tablet usage during the hotel shopping journey, the three brands have also selected Leonardo’s smartphone optimized and tablet friendly media galleries to ensure seamless media viewing experiences across all screens and devices.

Endorsement of VBrochure for Member Hotels
As part of the agreement, Leonardo is a member of the Preferred Hotel Group Alliance Partnership Program, which endorses Leonardo’s VBrochure Online Merchandising System as a valuable product for Preferred Hotel Group member properties to adopt. VBrochure is a digital marketing solution that helps hotel properties drive more bookings by publishing visual stories to digital brochures across the VNetwork, website media galleries, smartphone and tablet optimized websites and Facebook Apps. Member hotels that subscribe benefit from having the visual stories they create using their VBrochure licenses presented to travel shoppers who visit the brand sites, resulting in:

  • Increased engagement with travel shoppers curated stories with images, rich media and descriptive text displayed in topic-based categories.
  • Improved relevance and resonance with hotel shoppers through targeted stories.
  • Significant influence on booking decisions with visual content that makes the hotel stand out and communicates its true value.

Rooms Type Module to Display Images and Details for Specific Room Types
Preferred Hotel Group, Historic Hotels of America and Historic Hotels Worldwide offer distinct collections of hotels and resorts, each with unique features and room types. The three brands will implement Leonardo’s Rooms Type Module, which is integrated with VScape to associate and display images, videos, 360 tours and floor plans as well as written details for specific room types in the booking paths of their consumer websites.

Private Digital Library for Secure and Controlled Access to Hotel Visual Content
Leonardo’s Private Digital Library (PDL) solution has been selected to control and monitor access to hotel digital assets by internal departments, agencies, and the media for Preferred Hotel Group, Historic Hotels of America and Historic Hotels Worldwide. The PDL connects directly with the brands’ centralized VScape, eliminating the need to upload hotel media assets to multiple systems.

Seamless Link Between Brands’ VScape and Web Content Management System (CMS)
Through XML connectivity the brands will be able to consume VScape content image data directly on their consumer websites thereby eliminating duplicate processing and managing of digital assets.

“Leonardo’s media display technology is one of the world’s top tools to showcase hotels and their different room types online. Its integration with our VScape made adopting Leonardo’s display technology an easy decision. We look forward to further streamlining our processes and improving the visual content across the three brand websites,” said Michelle Woodley, Senior Vice President, Distribution & Revenue Management at Preferred Hotel Group.

“Great images help bring the history alive in our historic hotels. Our customers spend more time on our sites, book longer stays, and higher category rooms because the imagery provides a glimpse of the many amazing details, architecture, and grandeur found in historic hotels,” said Larry Horwitz, Executive Director, Historic Hotels of America and Historic Hotels Worldwide.

“The expansion of this agreement with such large and prestigious hospitality groups is a testament to the immense value our technology has at the enterprise level. We are pleased to be providing Preferred Hotel Group, Historic Hotels Worldwide, and Historic Hotels of America with a central system to easily manage every aspect of the way their member hotels are presented visually to online travel shoppers,” said Leonardo’s President, John McAuliffe.

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