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Leonardo’s Multi-Media Web Galleries Enhance InterContinental® Hotel Group’s (IHG) Branded Websites

April 12, 2014 Technology No Comments Email Email

Leonardo has been working with IHG to enhance visual content on some of the hotel chain’s individual brand websites – for Holiday Inn®, Holiday Inn® Express, Holiday Inn Resort®, Holiday Inn Club Vacations®, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Staybridge Suites®, and Candlewood Suites®.

On June 6, 2013, Leonardo’s VPowered Multi-Media Web Galleries were launched on these websites, enabling them to display photos and virtual tours embedded in the individual hotel pages for all properties within these brands.

Leonardo’s VPowered Multi-Media Web Galleries for hotel chains: gI_120748_PR Holiday Inn

  •     Easily integrate into any webpage
  •     Are available in a variety of design templates
  •     Display a compelling combination of images, vrs
  •     Ensure optimal media display for every website visitor
  •     Load quickly with AWS or Akamai hosting and Flash on Demand technology
  •     Are easy to optimize for search engines with meta data and content tags 

As part of their VScape license, Leonardo further enhanced the IHG websites with the Rooms Type Module. This module provides the ability to associate and display room specific visual content with room codes and display that content deep in the booking funnel on their consumer websites.

Leonardo research has shown the image category most in demand by consumers, is room-specific photos and virtual tours. The Rooms Type Module enables websites to show consumers hotel rooms with full multimedia presentations when they are comparing specific rooms and closest to booking.

“The travel industry is moving toward more visually driven websites. VPowered Multi-Media Web Galleries, are helping hotels and hotel brands lead in the movement to provide travelers with more enticing content on their hotel websites. We’re confident this will help IHG to provide travel shoppers with the best visual content and a richer visual experience across these branded websites”, said Paolo Boni, CEO, Leonardo.

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