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Life’s a Beach

July 19, 2014 OTA News No Comments Email Email

Sunny, sandy beach breaks – a key to our happiness and a necessity of all Aussie holidays, according to Expedia’s annual Fly and Flop report.

The 2014 global survey of 11,165 adults lifts the lid on beach holiday habits around the world, revealing almost 70 per cent of Aussies are likely to take a beach holiday in the next 12 months – up by 17 per cent from 2013.

Sunbathing – a thing of the past?

Basking in the sun is not high on the beach holiday agenda for Aussies, with only 33 per cent favouring tanning on holiday, under the global average of 53 per cent, and close to half (41%) purposely going out of their way to avoid sunburn.

Instead, when it comes to keeping ourselves entertained while on a beach vacation, we like to keep it simple, preferring to spend our time walking (71%) and reading (51%). And while we may be seen swimming (69%), we’re less likely to do so compared to our compatriots in Austria (88%), Germany (86%) or Mexico (84%).

As for indulging ourselves, Aussies typically eat more than usual (50%), spend more on food (49%), shop up a storm (41%) and get intimate with their partner (37%) when on beach holidays.

Commenting on the findings, Expedia’s Louise Crompton said: “Living in a culture which encourages outdoor recreation and with some of the world’s best beaches at our doorstep, it’s not surprising that Aussies like to do more than just lie on the beach when on holiday. We’re likely to be found sightseeing, exploring, indulging in good food and wine, and taking in our surroundings.”

Where we go and when
When it comes to our travel choices, we like to stay close to home, favouring domestic beach destinations like the Gold Coast, Sunshine Coast and tropical North Queensland. When packing our passports, we frequent overseas locations like Indonesia and Malaysia.

Summer (44%) and autumn (31%) prove to be the most popular times Aussies are likely to take a beach vacation. Nearly 30 per cent would rather stay put at home during winter than flock to sunny destinations nearby.

Sacrificing for more sand

In pursuit of holiday contentment, Aussie beach lovers will make sacrifices. For a month, one in five would work weekends, give-up make-up and toiletries expenses, and hand in their gym membership in return for an extra beach vacation.

The report also revealed that globally, a quarter would give up a week’s salary, and 11% would be willing to experience influenza for a full 48 hours. 

What happens at the beach stays at the beach

While on vacation, it seems Aussies are not big on sharing, with 68 per cent unlikely to post photos on social media sites, instead preferring to focus on enjoying their time away. When we do post, it’s likely to be of the scenery (72%) or our family (62%) – just over a quarter are likely to post selfies (27%).

“We Aussies get our fair share of sun throughout the year, so while beach holidays are still important, our priorities revolve around relaxing, unwinding and spending time with loved ones.

“Yet no matter the kind of holiday we’re looking for, Expedia makes it easy to find travel inspiration and deals so we can get out there and explore the world,” said Crompton.

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