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Lifestyle Hotel Sector Booming Down Under

July 25, 2017 Hotel News No Comments Email Email

Privately-owned Ovolo Group leading the charge with rapid expansion.

  • Australian’s increasingly booking lifestyle hotels for BOTH leisure and business
  • Ovolo’s aggressively pursuing leadership position through acquisition and continued investment in their existing properties

Australians have boldly proclaimed their preference for lifestyle hotels – a trend the industry has warmly embraced with a string of recent openings, and a refocus on not just design but an experience similar to everyday lives of guests. Ovolo Hotels – the award-winning, privately-operated boutique group – was early to identify this growing sector, and has delivered a collection of intuitively designed hotels reminiscent of the international lifestyle many Aussie travellers aspire to. For its leading initiative, Ovolo has been warmly welcomed and celebrated with a string of successive achievements that include multiple awards, high-profile partnerships and most recently the position of having two of the best hotels not only in Sydney, but all of Australia.

The lifestyle hotel sector is on track to become a leader in Australia’s hotel property development. According to CBRE’s recent data, a combined average increase of 28.75% in new hotel supply is slated to arrive to Australia’s top four capital cities (Sydney, Brisbane, Melbourne, Perth) by 2022. And in just the past few months alone, the country welcomed at least four new lifestyle hotels, including Spicers Retreat & Veriu Broadway in Sydney, as well as the Tribe and Aloft in Perth. Guided by this growing demand, Ovolo has made Australia the focal point for its future development – a commitment that’s heightened by three key senior appointments at the company. The team overseeing Ovolo’s Australian expansion includes Mr. Dave Baswal, Chief Operating Officer for Australia, Mr. Raphael Antonini, Acquisitions & Development Manager and Mr. Gadi Hassin*, Director of Strategic Development. Collectively, the trio brings over 50 years of industry experience and acumen in Australia’s hotel property market.

Australian lifestyle hospitality demand, much like the rest of the world, has been fuelled by the growing desire for the genuine and personal. Places that feel like a “home away from home” are what Australian travellers are increasingly choosing for accommodation – a fact that has propelled the rise of Airbnb. Through its current Australian hotels, Ovolo Woolloomooloo & Ovolo 1888 Darling Harbour (Sydney) and Ovolo Laneways (Melbourne), Ovolo has delivered the lifestyle hospitality experience Australians as well as overseas visitors prefer, and the results of the group’s efforts highlight Ovolo’s warm reception:

  • Eight prestigious awards won to-date
    • TAA NSW Awards for Excellence; HM Awards; World Luxury Hotel Awards and more
  • TripAdvisor top honours – Based on millions of reviews and comments in a collective year
    • Ovolo Woolloomooloo: #1 Hotel in Sydney; #2 Hotel in Australia
    • Ovolo 1888 Darling Harbour #3 in Sydney; #5 in Australia
  • Average Daily Rate (ADR) held consistently at $274 – 49% Above National Average
    • National average (CBRE data): $185 YE Mar-17
  • High-profile partnerships established – Official Hotel Partner of:
    • Mercedes-Benz Fashion Week Australia
    • The Other Art Fair Australia
  • 5-star hotel accreditation
    • International Hotel Five Star Standard & Awards

Sharing his thoughts on Ovolo’s Australian future, Mr. Dave Baswal notes: “Ovolo is really only just at the beginning of our future growth in Australia. The lifestyle hotel concept has proven its value to travellers, investors and hoteliers. Alongside my colleagues Raphael and Gadi, our goal is to uncover the next great Ovolo success story in the country. Our current focus will be bringing our newly acquired Brisbane property (currently The New Inchcolm Hotel & Suites) online by the end of 2017, but I’m excited to see what Australia has to offer next.”

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