Road GURU is one of only 10 enterprises selected to participate in Lightning Lab’s Tourism programme, beating off competition from 66 other applicants.
The business accelerator programme challenges participants during an extremely structured, high-intensity venture development programme running for three months, from May – August.
Road GURU Director, Mitchell McLaughlin, identified that Lightning Lab Tourism would provide a challenging environment and framework to help catapult Road GURU to the next level.
“They surround you with business experts and resources to accelerate business growth, based on your vision,” comments Mitchell. “Essentially, they inject business energy into the enterprise to help you achieve your vision in a shorter timeframe.”
Road GURU applied under the category theme of Achieving Value over Volume, which focuses on striving for high-value visitors, thus increasing their economic contribution to the New Zealand economy.
“Growing our share of the visitor segment that value authentic, quality tourism experiences is important, not only to our business, but it is also vital for the long-term sustainability of the tourism industry. The industry is making great strides in implementing a range of sustainability initiatives but it is something we all need to keep working on,” adds Mitchell.
The application process involved a written document which was complemented by a rigorous panel interview with eight selectors.
Road GURU was eager to be involved and pleased to see such a robust programme focused on, and supported by, the tourism industry.
When the announcement was made at TRENZ today, Mitchell commented, “It is a great boost during the middle of such an important tourism event and really added to the momentum after our recent successful product partnership with GO Rentals, which we are showcasing at TRENZ”.
The programme is hosted by Christchurch International Airport and supported by Tourism Industry Aotearoa, Callaghan Innovation, ChristchurchNZ and global blockchain experts Centrality.
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