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Like’able Lithuania

October 27, 2014 Destination Global No Comments Email Email
  • The popular travel guide Lonely Planet has announced top destinations on everyone’s must visit list for next year. Lithuania has been ranked third in Top 10 Lonely Planet’s Best in Travel 2015. According to Lonely Planet, in January 2015, Lithuania will be the newest member of the Eurozone and it will be the final step in the journey from reluctant Soviet republic to fully fledged European nation.

  • to the growth of incoming tourism, Lithuania is one of the leaders in Europe (+12.2% in Q1 2014) with more than twice the average growth in global tourism flows (+5%).
  • The Ethical Traveler 2014 has listed Lithuania as one of the 10 most ethical tourism destinations in the world – where the environment is protected, human rights are respected and eco-tourism values are appreciated too.
  • Vilnius was yet again named the second most cost effective destination to visit for British travellers according to the Post Office City Costs Barometer 2014. It compared the total cost of 12 common holiday purchases – including hotel accommodation, food and drink, a 24-hour travel card, and entrance to attractions – in 25 popular cities.
  • The Internet campaign “Like’able Lithuania” has only been active for one year and Lithuania already has a million likes on social networks! The Lithuanian innovative promotion campaign took place on 6 social networks: Facebook, Vkontakte, Twitter, Youtube, Google+ and Instagram.  “Like’able Lithuania” was acknowledged by a jury of experts of the Lithuanian Internet Awards Login 2014 and awarded as best in the category “Internet use in public sector advertising”. At the beginning of November this year, the world’s largest LIKE sculpture is going to be built in Druskininkai. Now we hope that your virtual likes transform into real ones.


Come visit us, we are waiting for you:

Are these not sufficient reasons to give Lithuania the thumbs up?

Lithuania – the Country where Amber Road Starts

The British daily The Independent published a world map, created by Artist Martin Vargic, encompassing over 1800 different stereotypes of its countries, regions, seas and oceans, highlighting how some dismiss certain parts of the globe. In this map Lithuania is described as a country of Amber and Basketball.

Only in Lithuania can you start an exclusive theme trip across the world following the global tourist route Amber Road (Gintaro Kelias), where you will learn about the amber heritage. The trip has been included by The National Geographic into the World’s TOP-10 ancient roads. This unique global initiative is supported by the UN World Tourism Organisation.

The virtual route of the Amber Road in Lithuania with more than 70 “amber” stops invites you to explore amber impressions in Lithuania: From the geographic old trade route of the Amber Road (98-km coastal strip) to “amber” SPA treatments (massages, sauna), the use of amber acid in cosmetics products and cooking, amber jewellery, design, incense, etc.

The following are the key areas of tourism in Lithuania:

  • Cultural tourism. Lithuania is proud of its UNESCO World Heritage sites: Vilnius Old Town, the landscape of the Curonian Spit, Kernave Archaeological Site (Cultural Reserve of Kernave) which reflects the medieval lifestyle of the last pagan country in Europe, cross crafting and its symbolism (the most prominent example being the Hill of Crosses in Šiauliai), and song festivals and glees. Vilnius Old Town prides itself on its magnificent castles, churches, monasteries, and university buildings, palaces and residential buildings all of which have preserved the harmonious combination of Gothic or Baroque, and Classical styles in architecture. In addition, Lithuania is developing its manor house heritage by adapting the sites for tourism – they are used for musical performances, and the manor parks are restored.
  • City Breaks. The main Lithuanian cities are clean and modern with recreational green zones, abundant cultural and historical sites, and preserved old towns. The bohemian atmosphere of Užupis, an area of the Old Town and the former suburb for craftsmen, is reminiscent of Montmartre in Paris. Vilnius Old Town features narrow winding streets and specialist shops. The cities are host to a variety of cultural events, particularly popular performances of Lithuanian jazz musicians and opera, and the Lithuanian theatre has a long-established tradition. The dynamic night life scene offers clubs, cafes, restaurants, concerts, festivals and more. New: new flights from Vilnius to London and Edinburgh will be launched during this Christmas season and a new London–Palanga flight is scheduled in spring 2015!
  • Adventure  tourism. Lithuania has excellent golf courses and bike trails and well developed kayak and adventure park tourism. You can go horse riding, stay at camp sites, or go up in a hot air balloon above the Old Town of Vilnius. Lithuania offers the only year round winter recreational complex in the Baltic States (Snow Arena) and a variety of recreational water parks. The coastal resorts offer yachting or cruising in a boat, cod fishing in the sea, riding jet skis, or searching for amber. The windy coastal areas are favoured by people who like to use power kites or land sailing. Rural tourism homesteads provide a plethora of summer and also winter (sauna followed by swimming in a hole in the ice, horse and dog sledding, snowmobiles) recreation activities.
  • Culinary trip across Lithuania: Taste it! Lithuania follows global trends in the tourism sector and is opening up its culinary (gastronomic) tourism opportunities. You can taste authentic or organic or slow food and get to know more about the historical traditions of the local cuisine. Few people know that Grand Dukes of Lithuania and other members of the royal court and nobility were related to other European royals and noble families, so they ate the same foods. Today Lithuanian restaurants offer similar menus to the former royal tables. The speciality of current Lithuanian cuisine is potato dishes (zeppelins, potato pancakes, potato pies, and potato sausages). Lithuanians are also proud of their cold beetroot soup, black rye bread, cream cheese, honey, mushroom and herring dishes, and a special farmers’ cheese dish (kastinis). These are dishes you will not be able to try in any other country. The beer route of Lithuania has been listed in the world beer destinations, while the yeast DNA has been recognised as unique. In addition, the drinking water in the country is one of the best in Europe: urban residents get their water from deep artesian wells. This water is protected from environmental contaminants and is rich in minerals.
  • Wellness and SPA tourism. Lithuania promotes weekend and longer-term wellness tourism. It offers not only resorts by the sea, but also those that are located in parks or near lakes and have a 200-year tradition of wellness services. Wellness complexes in the resort areas have a great variety of treatments, which can be subdivided into physical therapy, psychotherapy, massages, therapeutic baths, therapeutic mud and physiotherapy using varied equipment. The town of Druskininkai boasts one of the oldest wellness services traditions in Lithuania. The town has seven mineral water springs and healthcare facilities that offer state-of-the-art diagnostic and treatment technologies. Druskininkai has the largest range of healthcare and wellness facilities, including mineral, oxygen, herbal, and mud baths, water massages, honey masks for the body, salt room treatments and oil therapy. The town of Birštonas located in the Nemunas Loop Regional Park is another resort town. The SPA centres of the resort offer wellness procedures such as milk or wine baths and natural medicinal mud.
  • MICE  tourism. Lithuania is in the geographical centre of Europe. The country has four international airports. The road and highway network is the best developed in the entire Baltic region. It is very easy to organise both large-scale and smaller conferences in the capital of Lithuania. Vilnius Exhibition Centre LITEXPO can host events for 5,000 participants. In terms of the number of events and floor area for exhibitions, this centre is the largest in the Baltic States. The main hotels also have a great selection of conference centres for 1,000–2,000 participants. Non-traditional spaces such as ornate old palaces or castles, art galleries, or theatres are available for meetings or conferences. Five hotels in Lithuania (4 in Vilnius and 1 in Trakai) have been certified according to the new European hotel classification system, the Hotelstars Union, and have received the top rating of 5* plus category. Mobile communications cover 100 per cent of Lithuania and wireless network is available in most hotels, cafes and other public places visited by tourists. According to Internet speed, our country occupies a leading global position.

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