Linda Gulrajani Named Chair of the Hospitality Sales and Marketing Association International (HSMAI) Revenue Management Advisory Board
Marcus® Hotels & Resorts, a nationally recognized hotel management company and division ofThe Marcus Corporation (NYSE: MCS), today announced Linda Gulrajani, CRME, vice president of revenue strategy & distribution, was named chair of the Hospitality Sales and Marketing Association International’s (HSMAI) Revenue Management Advisory Board for the 2016-2017 term. HSMAI is an international association with more than 7,000 members worldwide that provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through a variety of networking events, conferences and recognition programs.
HSMAI’s Revenue Management Advisory Board guides the organization’s strategic direction in the field of revenue management and optimization, and seeks to advance the revenue management discipline by providing leading education, best practices, thought leadership and networking for revenue management, sales and marketing professionals in the hospitality industry. Key initiatives led by the advisory board include HSMAI’s Revenue Optimization Conference, the Certified Revenue Management Executive (CRME) certification program and the Revenue Management Professional of the Year Award program.
In her role at Marcus Hotels & Resorts, Gulrajani oversees the development and implementation of revenue management and distribution activities and strategies for all 18 properties in the company’s portfolio. Gulrajani also served on the HSMAI Revenue Management Advisory Board in 2014 and 2015.
“Linda is a tremendous asset to HSMAI and the Revenue Management Advisory Board. Her commitment to the industry and the discipline of revenue management is absolute, and the association is fortunate to have her at the helm of this leadership group,” said Robert A. Gilbert, CHME, CHBA, president & CEO of HSMAI.
“Linda’s expertise in revenue management will be a great asset to HSMAI’s advisory board. She is a leader in her field and we are fortunate to have her on our team,” said Joseph Khairallah, chief operating officer of Marcus Hotels & Resorts.