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Local Government, Tourism’s Big Hitter

April 13, 2017 Business News No Comments Email Email

The contribution of local councils to the development of the regional tourism industry has been recognised with the release of research conducted by, The Australian Regional Tourism Network (ARTN) into the ‘Local Government Spend on Tourism’.Highlights of the research indicate nationally, that the annual investment on tourism initiatives and programs from Local Government is over $373 million with $250 million being invested by the regional and remote Local Governments.

More than 250 councils contributed to the research which was recently published by the Australian Regional Tourism Network. The research was conducted by DBM Consultants who contacted the nation’s 561 Councils and received an excellent response rate of over 46%.

The research quantifies the important role local government plays in supporting Australia’s tourism industry through events and services such as visitor information centres, festivals, promotion, marketing and tourism development. Local Government themselves realise the important role they play, as indicated in the research with 9 in 10 agreeing tourism offered future economic development opportunities.

“For many years now, we have heard how much is invested into the ‘marketing’ (demand) by the State and Federal Governments without the realisation to the importance of the Local Governments contribution to the Australian tourism industry.”

“Local Government play a critical role in delivering on both the ‘supply and demand side’ for the community, in business and leisure,” stated chair of the ARTN Mr David Sheldon.

“At a national level, the financial contribution by Local Governments to tourism had never been commissioned. We limited the number of questions to deliver a weighty result for a first up collection. You can take a horse to water but you can’t make them drink, so to get this result is fantastic,” commented David.

Mr Sheldon also recognises the partners in this important project. “I believe the ARTN struck a chord with Austrade, The Australian Local Government Association, Destination NSW, Tourism and Events Queensland and the South Australian Tourism Commission, regarding the importance of evidenced based research to benchmark the investment Local Governments make to our Industry.”

“Tourism helps define the economic and social fabric of a region through creating experiences that locals utilise and are proud to showcase to visitors,” concluded Mr Sheldon.

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