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Local Measure integrates leading customer intelligence platform into Cisco Spark

August 12, 2016 Tech No Comments Email Email

Local Measure, the leading location-based social platform, today announced it has integrated with Cisco’s cloud collaboration platform Cisco Spark. The integration will allow Local Measure’s customers to quickly and effectively respond to end customer feedback and to help front-line operational teams collaborate, delivering exceptional service to their end customers.

Local Measure counts many of the world’s leading hotels, malls, hospitality and tourism brands as its clients. These companies rely on the Local Measure platform for analytics and real time alerts on service issues, notifications of repeat and influential customers who are on premise and the acquisition and republishing of content. These notifications and alerts can now be seamlessly pushed into a Cisco Spark room allowing front-line teams to click through to respond to customers, escalate and manage the situation in real-time and on the go from anywhere on any device.

“Cisco Spark is a game changing collaboration platform for enterprise, and we are delighted to be working with Cisco,” says Jonathan Barouch, CEO and Founder, Local Measure. “Our platform helps operational teams better understand, respond to and engage with their own customers in real-time. We see Cisco Spark as a natural enabler of critical collaboration around the guest to deliver the kind of personalised service customers expect.”

“The ability to respond to customers immediately is critical across all industries. Cisco Spark allows teams to work together in one place to identify the best course of action when responding to customers. Customising the experience for Local Measure’s customers is imperative, which is why the platform integration will make it easier for teams to be connected. We are passionate about evolving the end user experience,” says Jason Goecke, General Manager of Cisco Collaboration’s  Tropo Business Unit.

Headquartered in Australia and with offices in the US, Singapore and the UK, Local Measure has proprietary technology that allows brands and businesses to geo-locate public user-generated content and feedback to deliver exceptional service to their customers, engage with them in real-time to resolve service issues and acquire the rights to use user-generated content.

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