Local Measure, the leading location-based social platform for the hotel and tourism industry, today launched its new product reporting suite at Skift Global Forum 2016.
“With guests sharing on social media like never before, Local Measure is an essential business tool for hotels looking to understand their guests, including what they like, what they’re passionate about and where your service lets them down,” said Sara Axelrod, Chief Operating Officer, Local Measure.
Local Measure’s new reporting suite has been designed with local hotels, regional teams and global chains in mind, and automatically configures a report based on the insights required by the user. A hotel GM will get a report just for their hotel, while a regional VP of Operations might see their whole region, and the global team might segment reports by brands, continents or whole regions.
In addition, the reporting suite provides an overview of social media platforms, types of content posted by guests and how guests are posting on social media. It also benchmarks the local performance of each venue, including response rates and times, along with presenting a summary of key customers and conversations.
Local Measure recently conducted a 16 month study that examined 56,000 customers who posted on social media at 75 hotel properties. The company found that hotels who engage directly with their guests see a higher return rate among those guests than those guests who aren’t engaged digitally. In fact, they’re 40 per cent more likely to return to the hotel.
“Location-based personalisation is a huge opportunity for hotels to improve guest experience and drive modern day loyalty. With a tool like Local Measure, hotels have the ability to surprise guests, or respond when things go awry,” said Axelrod.
Headquartered in Australia and with offices in the US, Singapore and the UK, Local Measure has proprietary technology that allows brands and businesses to geo-locate public user-generated content and feedback to deliver exceptional service to their customers, engage with them in real-time to resolve service issues and acquire the rights to use user-generated content.