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London easily beats US in flight searches by Aussies

May 4, 2017 Headline News No Comments Email Email

The appeal of London is still so strong for Australians that the city generates more web travel searches than New York and Los Angeles combined.

That’s one of many trends revealed in a survey of Australian web searches conducted by a leading global flight comparison and deals publishing platform, published this morning.

Results of the second annual Cheapflights Compass, conducted by Cheapflights.com.au, were released today. The survey analysed over 13.5 million searches – almost eight years’ collective search time per month.

Among the findings is that flight searches to London are running at more than three times the rate of flight searches to New York, “even though there is only a AUD 14 difference in the average lowest airfare between the two cities”, Nathan Graham, regional sales manager at Cheapflights Australia and New Zealand, said at the launch of the Cheapflights Compass results yesterday.

Nathan Graham

“Perhaps the ‘Trump effect’ is encouraging Aussies to look beyond America for their next long-haul trip,” Graham commented.

The study found Los Angeles to be the cheapest of all long-haul flights, while in Europe, Paris is overtaking traditional cheaper entry points.

Rio de Janeiro was the ninth most popular destination and most expensive long-haul destination (AUD 1889). Flight searches for Rio spiked significantly in August, coinciding with the opening of the Rio Olympic Games, with people either trying to get a last-minute seat or checking fares for possible future trips, having liked what they had seen on their TV screens.

Vancouver flexed its muscle as a new centre of North America, ranking fifth most popular, while Berlin cemented its position as Europe’s hipster heaven, coming in at number seven, despite being Europe’s most expensive destination, along with ultra-popular Barcelona (AUD 1529 and AUD 1536 respectively).

China is Graham’s tip for coming months.

“Shanghai, Guangzhou and Beijing all feature in the top 30 most popular and cheapest Asian destinations (under AUD 729), and the country is already Sydney’s number-one most searched country in Asia Pacific,” he said.

“With increasing business and trade deals encouraging reciprocal travel with more flights and cheaper airfares, the number of Aussies visiting this Asian giant will take off.”

The Cheapflights Compass examination of top long-haul ports and also found Aussies are driving a December and January peak for long-haul travel, with secondary spikes in June and July as locals head to the Northern Hemisphere to escape winter.

Written by Peter Needham

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