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London’s Bond Street – Tailor-Made For China

June 9, 2015 Destination Europe No Comments Email Email

London’s Bond Street, home to over 130 luxury retailers, elegant boutiques, exclusive brands, designer fashion and bespoke goods, has launched its new exclusive experience services to the China market – Bond Street By Appointment. Street By Appointment is a bespoke service that provides travel trade partners with tailor made itineraries individually crafted for each clients’ requirements, for the ultimate London luxury experience. With access to the iconic flagship stores, international boutiques and world renowned art houses, the ‘By Appointment’ service provides personalised curated experiences for a unique and enriched travel or shopping itinerary, perfect for international connoisseurs and fashionistas searching for elite, memorable Mayfair moments.

Set in the heart of Mayfair, Bond Street is revered throughout the world, and has over 80 international designer flagship stores including Belstaff, Bulgari, Cartier, Chanel, Gucci, Hermès, Louis Vuitton, Prada, Ralph Lauren and Tiffany & Co. Central to Bond Street are its iconic British brands and department stores including Alexander McQueen, Asprey, Burberry, DAKS, Fenwick, Mulberry, Selfridges & Co., and Smythson of Bond Street. Besides high-end retail, Bond Street is also a haven of five star hotels, Michelin star restaurants, fine jewels, arts and antiques.

Bond Street By Appointment is offering exclusive access and tailor-made itineraries to a selection of some of the most exciting and sought-after brands on the street and throughout Mayfair. This includes:

  • VIP services at the boutiques, galleries, restaurants in and around Bond Street and Mayfair.
  • Private shopping including out of hours access, trunk shows and exclusive previews.
  • Bespoke itineraries with private appointments tailored to suit client’s needs and desires.
  • Access to exclusives, limited editions,personalisationand customised products.
  • Invitations to exclusive fashion, brand & culture VIP events
  • Multilingual hosts and personal guides to curate experiences
  • Personal styling and access to art/cultural experts
  • Hands free shopping with hotel drop off
  • Chauffer driven service in luxury vehicles
  • Tax Free Shopping an fast track services

A new report from international travel and retail specialist Global Blue states that international spend in London’s West End is up four percent YOY to date as shoppers spend an average UK£969 (approx. RMB 9,000) per transaction, 38 percent higher than in the rest of the UK. Topping that list is China, representing 20 percent of total international spend in the West End, up nine percent YOY to date this year. Bond Street is the centre of interest for Chinese shoppers in London’s West End, with China representing 23 percent of total international spend on the street in 2014. Average spend per transaction by Chinese guests on have an average transaction spend of UK£1,450 (approx. RMB 13,000).

Jace Tyrell, Deputy Chief Executive of Bond Street representing over 600 businesses in Oxford, Regent and Bond Street says: “China is an amazing growth market for Bond Street and our Chinese guests are looking for more than just shopping, they are looking for an experience.  With Bond Street’s unique collection of luxury flagships and boutiques we are able to offer a glimpse behind the scenes of heritage brands and offer curated services that no other destination in the world can offer.”

The unique menu of experiences available at net rates from Bond Street By Appointment can be included in travel itineraries or booked directly through the Bond Street Team. This includes:

  • Gourmet, Food and Wine
  • Royal Warrant and British brands tours
  • Behind the scenes in Bond Street and Mayfair
  • Fashion experiences including perfume, shoes, bags and accessories
  • Spa and beauty treatments
  • Curated art and cultural tours
  • Etiquette experiences
  • Dining experiences from classic to contemporary cuisine

Bond Street and the Chinese market

Bond Street, Mayfair is a member of the GREAT China Welcome Charter, an initiative which aims to make Britain the most welcoming destination in Europe for Chinese visitors. Run by VisitBritain with the support of the UK Government, the GREAT China Welcome Charter is only open to companies which have demonstrated services & facilities that are particularly suitable for Chinese visitors. By selecting a company which displays the GREAT China Welcome Chartermark a visitor from China can be confident of a warm welcome.  For more information visit

As founding members of the UK China Visa Alliance, Global Blue and New West End Company recognize the immensely important contribution that the Chinese shopper market has to the UK retail economy and have proposed a number of measures which have been successfully implemented by the Government to streamline the visa processing system for Chinese visitors to the UK, thus encouraging greater numbers.

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