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Look to Book Travel Agent Rewards Program Celebrates 25 Years of Loyalty with Special Anniversary Offers

January 17, 2017 Agents Incentives No Comments Email Email

Look To Book, Carlson Rezidor Hotel Group’s global rewards program that offers simple online enrollment, fast points and great incentives for travel agents entered a milestone. The program, which celebrates its 25th anniversary, is planning special promotions and offerings throughout the year to reward members for their efforts.

Look To Book, an industry leader in the travel consultant loyalty realm, has a unique patented technology system that enables real time messaging with members in the GDS, along with the ability to easily keep track of point balances on the program web site. Additionally, Look To Book captures detailed booking information that can be used to build relationships between hotels and travel agents. Agents must join the program to be eligible to earn Look To Book points, with membership open to all professional travel agents in 32 eligible countries.

In Asia Pacific, travel agents in Australia, Bangladesh, India, Philippines, Singapore and Thailand can accrue points through special Look To Book 25th Anniversary programming in addition to a multitude of existing ways, with points redeemable for stays at hotels around the world, gift cards*, airline miles and more. While Look To Book rewards agents with 10 points per 1 USD, members will have the opportunity to earn even more points as part of the 25th anniversary celebration by:

  • Registering and booking hotel stays during the “Earn Up To 25,000 Points” promotion period of January 17 through March 31, 2017 – learn more at
  • Taking the “25 Years of Look To Book” quiz on, earning up to 1,000 points
  • Bookmarking the Look To Book 25th anniversary page at for additional bonus pointopportunities throughout the coming year

“We are excited to be celebrating 25 excellent years of Look to Book. The travel agent community has played an integral role in the success of the Carlson Rezidor Hotel Group and to show our appreciation, we will be offering the special anniversary programme throughout the year which includes earning bonus points and prizes,” said Sandy Russell, vice president, Commercial Operations, Asia Pacific, Carlson Rezidor Hotel Group. “Club Carlson will also be rolling out new campaigns and engagement initiatives in the coming months as we celebrate this milestone.”

Carlson Rezidor Hotel Group also offers a global consumer loyalty program, Club Carlson. Club Carlson redefines hotel rewards with a collection of exceptional benefits, services, and privileges at more than 1,000 hotels worldwide, including: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson, and Country Inns & Suites By CarlsonSM. Free Award Nights starting at 9,000 points on standard rooms with no blackout dates and members save up to 10% more when booking direct on brand websites and mobile apps.

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