This weekend, Lord Howe Island will be one of the incredible destinations featured in the innovative and world first social media initiative #helloworldRELAY.
As soon as the sun rises on World Tourism Day on Sunday 27 September, nature-loving Instagrammer, Jewels Lynch, will capture the pristine paradise of Lord Howe Island – posting her images until the sun sets later that day.
Jewels is one of 15 unique influential Instagrammers taking part in the relay which starts at sunrise in Samoa and unfurls across the world like a Mexican wave until it finishes at sunset in the Cook Islands 36 hours later.
Jewels will swim with turtles and uncover the secret life of the land lobster, found only on Lord Howe Island. Jewels will also experience some of the unique aspects of daily life on an island including hand feeding the fish at Ned’s Beach, pandanus basket weaving and having a BBQ under the pines.
Lord Howe Island is proud to be part of this world first social media initiative. Lauren Douglass, Executive Officer of Lord Howe Island Tourism Association said:
“We want to connect with people who are looking for inspiration for their next travel adventure and through social media we’re able to share some of the natural beauty and experiences that characterise our island home.
“As a natural evolution of our social media strategy we’re very excited to partner with helloworld for the world’s first Instagram relay on 27 September and we can’t wait to share the reason why David Attenborough once described Lord Howe Island as ‘so extraordinary…it is almost unbelievable.”