Los Angeles is thriving, pulsing with all sorts of attractions and developments to keep tourists impressed. Sydney’s travel industry gained a new LA perspective on Tuesday night, when a team from Discover Los Angeles descended, complete with angel wings, cocktails, Guerrilla Tacos and much information.
Agents got to sample gourmet street food prepared by Wes Avila of Guerrilla Tacos, a pioneer of LA’s legendary food truck scene. Local LA street artist Colette Miller brought her ‘Global Angel Wings’ project’ to Sydney with a live art installation and Discover Los Angeles chief executive, Ernie Wooden Jr. revealed what’s happening in LA and why this city is the perfect backdrop to create your own LA Story.
Artist Colette Miller launched her Global Angel Wings Project in Los Angeles in 2012, saying she created the interactive street art project “to remind humanity that we are the angels of Earth”. The colourful wings first appeared in Downtown LA’s Arts District. Without prompting, people began posing with the wings and shared the photos on social media.
The angel wings have since taken flight around the world. Miller has painted them in Los Angeles, across the country, and internationally in Mexico, Kenya – and now Sydney.
Quite apart from well-known lures like Hollywood, LA’s many attractions include the La Bear Tarpits & Museum. The tarpits are one of the world’s most famous fossil localities; the museum provides computer-generated imagery to life the bring sabre-toothed cats and mammoths that once prowled the area.
Wooden from Discover Los Angeles (www.discoverlosangeles.com) reminded Sydneysiders that LA has a metro system that can whisk visitors around on public transport.
LA is particularly popular with millennial demographic group, sometimes called Generation Y, research has disclosed. There are no precise dates for when the generation starts and ends but most researchers and commentators use birth years ranging from the early 1980s to around 2000.
Millennials in particular embody an “anything is possible” sentiment about Los Angeles, the city has found.
The Tom Bradley International Terminal at Los Angeles International Airport (LAX) is the first and last impression nine million travellers – including hundreds of thousands of Australians – have of Los Angeles every year. The new incarnation has much more to offer.
“This new terminal is a game-changer for international travellers arriving at LAX,” Wooden said.
“It provides the most advanced arrival experience in the US and sets a new bar for every other airport in the country to follow.”
Universal Studios Hollywood, meanwhile, is launching The Wizarding World of Harry Potter this year. Visitors can explore the mysteries of Hogwarts castle, visit the shops of Hogsmeade and sample fare from the wizarding world’s best-known establishments. Products for the travel industry include a VIP Experience and Front of the Line Pass.
Other attractions of the city include Six Flags Magic Mountain and Disneyland, while studios like Universal, Warner Brothers, Paramount Pictures and Sony Pictures offer the ultimate film and TV fan experience. Visitors can shop at retail meccas like The Grove and the Beverly Center, or browse eclectic shopping neighbourhoods and bargain outlets.
Recreational activities include spectacular beaches and hundreds of miles of hiking and biking trails, and visitors can always decompress at one of LA’s top spas.
Written by Peter Needham