Hospitality and building solutions company Louis T Collection in collaboration with WIHP, a digital hotel marketing company, have launched the China Connect project for independent hotels by piloting Hotel Ares Eiffel, a 40-room boutique property located downtown near Paris’s most famous tower.
The hotel was chosen for its outstanding customer reputation (ranking #32 of 1,809 hotels in Paris on TripAdvisor), and its eclectic, upscale charm. The interiors are an emblem of the best in European design, with furnishings by leading Italian furniture-maker Poltrona Frau, bathrooms clad in Versace tiles, and a range of colour palettes: crimson, teal, gold, silver; used to make each abode distinct.
The China Connect project aims to give hotels a total solution. The tailored travel content, created for Chinese travellers, goes beyond introducing the hotel to include advice on where to shop, eat (covering both local and Chinese restaurants), and what to do nearby, as well as practical information from visas to transportation and tax refunds.
The strategy also helps hotels with SEO in China, social media presence and advertisements on WeChat and Weibo (among China’s most popular social media networks), all catered to target Chinese leisure travellers and mobile users. Chinese visitors to the Louis T site can then book direct with the hotel using a booking engine in their native tongue.
Ares Eiffel is the first of several hotels located in key gateway cities in Europe and U.S. destinations, favoured by Chinese long haul travellers, that will be added to Louis T Collection’s China Connect portal.http://louistcollection.com/zh-cn/find-a-hotel.html