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Loyalty Is Big Business For Mantra Group

September 21, 2017 Hotel News No Comments Email Email

Mantra Group has taken a personalised approach to its new guest loyalty program resulting in more than $10 million worth of bookings in its first six months.

Mantra+ replaces the Group’s former Club.CuSoon program and, according to Mantra Group’s Chief Operating Officer Tomas Johnsson, the success in Mantra+ lies in personalised value.

“Mantra+ is part of a broader strategy to transform our marketing initiatives to a highly personalised, digitally-led execution underpinned by a hospitality experience with a warm service delivery,” said Mr Johnsson.

He said, since the program was launched in March, there has been an uplift of loyalty club bookings of more than 639% percent.

“Part of our quest towards being Australia and New Zealand’s favourite accommodation provider is offering Mantra+ loyalty program participants great value and membership benefits as well an excellent experience at all of the properties across our brand portfolio.”

Mantra+ member benefits include access to exclusive rates, a Mantra+ price promise (where if members happen to find a better deal, they beat it by 5%), free Wi-Fi, late check-out, a free drink from the bar or restaurant, dedicated phone line and discounted food and beverage.

For more information on Mantra+, visit www.mantrahotels.com/plus

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