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Lufthansa Launches Premium Economy Class In Australia

July 31, 2014 Aviation No Comments Email Email

Lufthansa German Airlines has used extensive passenger research and workshops with sales partners across the globe to create their new Premium Economy Class which will be launched gradually across the fleet between the coming northern autumn and summer of 2015.

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Passengers will have 50 percent more space than economy and depending on the aircraft type, the seats will be up to 3cm wider, wider arm rests, the back rests can be reclined further and the seat pitch will be significantly more spacious at 97 cm. Adjustable head rests have folded sides for extra comfort and support and leg supports have an integrated foot rest. Seat back touch screens for the extensive in-flight entertainment system will be 28-30 cm, considerably larger than in economy. A welcome drink and amenity kit will greet boarding passengers and meals will be served on porcelain tableware.

A major attraction for long haul passengers from Australia will be the increased baggage allowance. LH Premium Economy passengers will be allowed to take two items of checked baggage each weighing up to 23 kg, as well as usual economy hand baggage allowances.

Announcing the launch of the Lufthansa Premium Economy Anil Rodricks, general manager for The Lufthansa Group said, “As the market gets ever more competitive, the new Premium Economy will boost Lufthansa’s business in Australia, particularly the high-end leisure segment and growing European cruise business”.

“Pricing will be closer to economy than business and the Lufthansa product will be the perfect fit for discerning travellers who want added comfort and service at a reasonable price on longer sectors. To assist our trade partners with full information on the new Premium Economy product, a comprehensive training module has been set up on the dedicated trade website eXperts at www.lufthansaexperts.com ” he added.

The new LH Premium Economy class can be booked by Australian travel agents via their respective GDS. Most flights will be fitted with the new product by the northern summer of 2015. The new product will first be sold over Hong Kong in conjunction with partners Qantas and Cathay Pacific.

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