Luxury resort group Aman has launched Aman Private Jet Journeys, which will take guests away by private jets “on journeys carefully curated to incorporate the most exclusive excursions at each Aman”.
To add a personal touch, each trip will be hosted by an Aman general manager.
The initiative was announced in Sydney earlier this week when a team of Aman general managers met the media at Sydney’s inner-city Bentley Bar.
The debut Aman Private Jet Journey will take off on 5 March 2016. It will last six nights and will see 12 guests embark on an expedition between the three Aman destinations in China.
As Aman puts it: “Making pit-stops at some of the country’s most magnificent monuments and natural attractions, guests will travel to Beijing and stay at Aman at Summer Palace, then on to the recently opened Amandayan in Lijiang and will conclude at Amanfayun in Hangzhou”.
The second voyage will explore Aman icons in Indonesia from 9-16 April, commencing in Bali, then on to Amanjiwo in Central Java and finally to Amanwana, a wilderness hideaway on Moyo Island. A sailing expedition aboard Aman’s traditional Indonesian phinsi coastal cruisers, Amandira or Amanikan, to the volcanic isles of Komodo National Park is another highlight of the journey.
Aman is expanding steadily, but quietly in an understated manner, in upscale locations around the world. Since Amanpuri opened in Phuket, Thailand, Aman has established destinations in Bhutan (Amankora, 2004), Cambodia (Amansara, 2002), China (Aman at Summer Palace, Beijing, 2008; Amanfayun, 2010; Amandayan, 2015), France (Aman Le Mélézin, 1992), Greece (Amanzoe, 2012), India (Aman-i-Khás, 2003 and Amanbagh, 2005), Indonesia (Amandari, 1989; Amanusa and Amankila, 1992; Amanwana, 1993 and Amanjiwo, 1997), Italy (Aman Venice, 2013), Laos (Amantaka, 2009), Montenegro (Aman Sveti Stefan, 2008), Morocco (Amanjena, 2000), Philippines (Amanpulo, 1993), Sri Lanka (Amangalla and Amanwella, 2005), Turkey (Amanruya, 2011), Turks & Caicos Islands (Amanyara, 2006), USA (Amangani, 1998 and Amangiri, 2009), Vietnam (Amanoi, 2013) and now Japan (Aman Tokyo, 2014).
Amanera will open in the Dominican Republic in the last quarter of 2015, and Amanemu in Shima, Japan will open in the first quarter of 2016.
Next month sees the reopening of Amanjena in Marrakech, Morocco, after a three-month enhancement focussing on public areas and guest pavilions, with the addition of a new two-bedroom ‘Maison Jardin.
In the Dominican Republic, meanwhile, following the earlier announcement of the launch of Amanera, the new property will open in early December 2015. Surrounded by verdant jungle and located on a clifftop overlooking Playa Grande beach, Amanera will become the first golf-integrated Aman.
Aman has also refreshed its logo and added a new website, www.aman.com.
The modified logo reflects the earliest form of script, designed to evoke “a calm, confident elegance”. The subtle changes reflect the notion that Aman is “organically grown and not built, and that each property is curated on the principle of understated luxury”.
As a complement to the rebranding, Aman has launched a new website accessible across all platforms and devices, offering a mix of imagery, videos and texts to showcase each resort and its setting.
Aman, incidentally, is the Sanskrit word for peace.
Written by Peter Needham