Today, Luxury Escapes embarks on its most ambitious roadshow to date, visiting 11 cities in just 21 days, meeting thousands of Luxury Escapes members across Australia and New Zealand.
Luxury Escapes on Tour (LE on Tour) gives its 2.6-million-member base the opportunity to meet the people behind the brand, hear about new hotel partners, understand industry trends and interact with the Luxury Escapes team who can help customers purchase their next Luxury Escapes holiday.
One of the largest industry-wide roadshows, LE on Tour will see 13 Luxury Escapes staff members travel for the next three weeks.
LE on Tour receives incredible support from Visit Indonesia Tourism Office, Hong Kong Tourism Board, Tourism Authority of Thailand, Malaysia Tourism Promotion Board, Department of Culture and Tourism – Abu Dhabi, and Dubai Tourism.
Luxury Escapes Co-Founder and CEO, Adam Schwab, said one of the company’s biggest challenges for the brand is overcoming the notion that many people who haven’t yet been on a Luxury Escapes think it’s ‘too good to be true’.
“LE on Tour is a great way to engage our thriving database and communicate with customers face-to-face and explain how we’re able to source and sell the world’s best holidays at prices which are usually more than 50 percent less than everyone else”, said Schwab.
LE on Tour is an example of the company’s continued effort to expand beyond its eCommerce roots, allowing Luxury Escapes team members to move beyond the phone calls and emails to create a face-to-face relationship with potential customers.
LE on Tour will be amplified through social channels, with a large social media presence, including a dedicated Facebook community, allowing consumers to interact with each other and access behind the scenes footage and exclusive deals.
The hashtag for the roadshow is #LEonTour and it will be the first time Luxury Escapes will be broadcasting footage for Instagram TV (IGTV).
Throughout the year, Luxury Escapes runs smaller scale roadshows in Victoria, both regional and in Melbourne’s CBD.
Luxury Escapes is one of Australia’s largest home-grown, pure-play e-commerce businesses with more than 200 employees, operating in four continents, with an annual turnover of more than AU$300 million. From a standing start less than five years ago, more than half a million people take a Luxury Escape each year, while Luxury Escapes has one of the highest Net Promoter Scores globally in any sector (75 NPS).
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