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Luxury Travel Vietnam Seeks To Grow Share from German Market by Showcasing its Expertise at ITB Berlin 2014

February 12, 2014 Trade Events No Comments Email Email

Luxury TravelLuxury Travel Ltd (, a long established Asian specialist in luxury fully bespoke holidays in Vietnam, Laos, Cambodia, Myanmar and Thailand, will exhibit at ITB Berlin from 5-9 March (Hall 26.C/329).

The aim is to promote high-end tourism products in the leisure luxury segment and to find buyers who want to sell unique experiences to discerning German travelers.

“Headquartered in Vietnam, with our rep office in Berlin, ITB Berlin is a great chance for us to establish our business relationship with travel professionals who look for reliable full travel service agencies and luxury tour operators,” said Pham Ha, founder and CEO Trade-Show-Luxury-Travelof Luxury Travel Ltd.

“Luxury travel is no longer just about fine dining and five-star hotels.” says Ha. “Luxury travellers of today expect authentic experiences in luxury travel as well as pampering, but they also want off-the-beaten-track adventures with impeccable service. Vietnam can offer German luxury travellers, who want to be entertained and stimulated, rather than simply pampered, a magical mix of tropical beaches, post-colonial charm, a string of World Heritage Sites, stunning inland scenery, world-renowned cuisine and a home-grown flair for hospitality. Vietnam has it all together.”

The Indochina area is increasingly appealing to German and European travellers, especially as Vietnam has seen the completion of many luxurious resorts with brand names such as Hyatt, Intercontinental and Six Senses. Wellness and spa resorts have increased dramatically in Southeast Asia, offering unrivalled services.

Luxury Travel is concentrating on developing those destinations that attract German-speaking travelers, of which there are around 100,000 travelling to Vietnam yearly, including combining sightseeing in Hanoi, Saigon, Halong Bay, Angkor Wat (Cambodia) with beach vacations in Hoi An, Nha Trang and Phu Quoc as well as encouraging them to stay longer.

Vietnam in particular is increasingly being recognized as a destination for high-end global tourists, especially those coming from Western European countries with direct flights, such as France, the UK, and Germany. The tourism infrastructure of Vietnam has a fast-growing list of modern luxury and spa destinations, as well as iconic colonial and boutique properties, recently opened golf courses, helicopter flights from Hanoi to Halong Bay, six star  Emperor Cruises and the launch of luxury yacht and river cruise services ensuring stress-free journeys away from the busy roads. Such improvements account for the recent growth in popularity of the country and prove that an enigmatic and alluring country such as Vietnam has nowhere to go but up.

Ha continues, “We have an excellent range of experiential travel products and provide support for travel professionals through our rep office in Germany. We are receiving more and more bookings from German-speaking countries, such as Austria and Switzerland, and we are also embracing social media for a comprehensive marketing mix. We are revamping our website in German, launching new niche products and monthly set departures, running fam trips for travel sellers and the press, and recruiting additional staff for the German Department as we are anticipating significant growth from the German-speaking market.”

Benefits of face-to-face meetings at ITB Berlin 2014 include:

• Meet a multi-language team: Vietnamese, French, German, English

• Updates on new Indochina tourism products and introduction to a new deluxe concept

• Understanding what luxury and luxury travel really means to your clients

• Information on a 9-day Fam trip to Vietnam and 3-day extension to Cambodia.

• Learning what niche travel products are available for luxury travelers

• Learning how best to sell luxury travel products to your clientele base, whatever the market

• Learning how to increase your sales volumes and maximizing profits for luxury tour operators, travel agencies and local experts

• Learning how Luxury Travel’s brochure and Vietnam luxury travel guide can help travel professionals reach their peak sales performance

• Understanding how local Luxury Travel advisor teams work effectively with the travel experts 24/7 for the benefit of their customers

• A confidential tariff book for 2014-2015 in English, French, Spanish, and German

For further business discussions with Luxury Travel Ltd. representatives, please book an appointment in advance at; check their website at

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