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Maasmechelen Village Celebrates Belgium’s Talents With The Launch Of The ‘Belgian Pavilion’

November 4, 2013 Lifestyle No Comments Email Email

Maasmechelen Village is more than an ideal shopping destination where guests discover world-famous brands with year-round savings of 30% to 60% on the recommended retail price; it also offers a programme of exciting events and celebrates the creativity and excellence of local Belgian and international brands.

From today until 31 December 2013, Maasmechelen Village will celebrate the expertise and innovative talents of Belgian designers in the Belgian Pavilion – which will host, among others, Elvis Pompilio, Christian Wijnants, Véronique Leroy, Filles à Papa and Carine Gilson – together with a ‘black-yellow-red’ shopping itinerary. This celebration of Belgian talent in art, fashion and design will be led by Creative Director Didier Vervaeren, Belgian fashion guru, and Axelle Red, Belgian fashion icon and face of Maasmechelen Village’s autumn/winter campaign, ‘A Touch of Chic’.

“Belgian fashion is part of my life. Being the face of this campaign gives me an opportunity to share the passion that has enthralled me all through my career. It is without hesitation that I accepted being a part of this ambitious project in the heart of my native region.”

Axelle Red

 THE BELGIAN PAVILION

The Collection of nine Chic Outlet Shopping® Villages across Europe has hosted numerous collaborations with prestigious names from the international fashion scene that aim to support young talent. Bicester Village, near London, and Fidenza Village, near Milan, have presented pop-up boutiques with young British and Italian designers to great success and critical acclaim for a number of years.

Maasmechelen Village is committed to supporting home-grown design talent and launches its own Belgian Pavilion in the Village. It is designed to be a continuously evolving pop-up boutique, which brings together contemporary Belgian creative minds through fashion, design, art and accessories. Not only will guests to the Village discover a sensational visual display, but they will also have an opportunity to purchase creations in collaboration with the platform for young designers DSGNRMRKT; operated by two fashionistas Kim Vandeloo and Marie Rijken – from the display furniture to the collections themselves – everything is available to purchase!

The new pop-up boutique will offer the collections of the finest designers, including:

Véronique Leroy is a Belgian who has made a name for herself abroad; she lives in Paris, designs collections with sharp shapes and a graceful sobriety. She is also a friend of Axelle Red, who often wears her designs.

Elvis Pompilio is a true daredevil when it comes to hats. He creates everything by hand, invents headgear for very famous names and maintains a mind of his own.

Christian Wijnants is one of Belgian fashion’s favourites. His acclaim collections are shown in Paris.

Filles à Papa is creating a buzz on the international scene with his ready-to-wear collections featuring studs, holes and glitter.

Carine Gilson is internationally acclaimed for her couture lingerie, worn on the big screen by Bond girl Bérénice Marlohe in Skyfall.

Le Fabuleux Marcel de Bruxelles has fun with T-shirts, ‘marcels’ and other super-simple basics with retro slogans but contemporary fits.

Olivia Hainaut plays with pearls, embroidery, stones and fur to create feminine pieces and sets of jewellery. Little gems that flirt with haute couture.

Isabelle Lenfant designs jewellery for both men and women with as many symbols as souvenirs. Bandage rings or odes to Belgium, her style is celebrate for its rock vibe.

Go wild for young designers who have won their spurs: think of the pure and timeless collections of designer Karolien Verstraeten, the colourful pumps of Noë by Ketch’Up, the sober yet strong design of deFact Studio, the ultra-feminine pumps by Stefan Meuwissen, the vintage finds of Idiz Bogam or the rare perfumes by Technique Indiscrète.

The roll-call of designers at the Belgian Pavilion will be constantly changing to provide plenty of surprises. For information, visit MaasmechelenVillage.com/belgianpavilion

“Belgian fashion stands for strong concepts, quality products, a multitude of young talents and a particular identity that is much appreciated in the fashion world. Going from a piece of clothing to an accessory over objects and ideas, fashion is much more than a wardrobe. That is why we imagined a space that is closer to a gallery or cabinet of curiosities to illustrate how big the Belgian design family actually is.”

Didier Vervaeren

THE BELGIAN PROMENADE

Maasmechelen Village has been bringing prestigious fashion houses together since it opened and it honours these brands with a ‘Belgian Promenade’ that connects some 15 brands. Included on this route are Essentiel, Scapa, River Woods, Sarah Pacini, Stijn Helsen, Kipling and Neuhaus, who will show their iconic products, illustrate their know-how and share their heritage with visitors during this celebration of Belgian design.

Axelle Red, ambassador for Maasmechelen Village, takes the opportunity to pinpoint her favourite pieces with a touch of black, yellow and red.

In the middle of the Belgian Promenade, there is the Gallery, supported by the chic maison, Delvaux. Here guests will have a chance to see an exhibition of contemporary Belgian designs, including lamps and hand-knitted objects by Monsieur Tricot, sober leather bags and shoes by Alex Schrijvers, and the mesmerising hats of Bettina Helewaut. In the Village there is also a unique space dedicated to the luxurious maison Delvaux indulging visitors with a retrospective exhibition about its history and its craftsmanship.

In addition, the Tourist Information Centre will be transformed into a centre of Belgian art and culture. Antwerp art dealer Carine Verbreyt, who heads Nassau 42 fine arts, will make it her own with works of art by Belgian artists on display. Genk artist Odile Kinart will exhibit sculptures featuring primitive lines. There will also be a selection of Belgian art, design, fashion and comic books to purchase.

Maasmechelen Village is committed to promoting the uniqueness and the talent of Belgian design with this promotion; Axelle Red will inaugurate the Belgian Pavilion on 23 October 2013 in the presence of the Belgian talents and Creative Director Didier Vervaeren. This winter will definitely be Belgian!

To find out more, please visit MaasmechelenVillage.com

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