Inspired by the annual Mexican celebration Dia de los Muertos (Day of the Dead) in November, the Mad Mex Deadly Days promotion kicks off on 24 October and runs for four weeks. Each Mad Mex store will get into the spirit with the iconic bright, colourful sugar skulls and fiesta decorations.
The epic prize pool includes five trips for two to Los Cabos in Mexico – the spiritual homeland of Mad Mex and the inspiration behind its fresh and healthy food philosophy. There’s also thousands of experiences including skydiving, paintball, rally school, flip out trampolining, surf lessons and heaps more. All amigos have a chance of winning when they purchase any main meal at participating Mad Mex locations around the country and enter online at madmexdeadly.com.au. There’s no limit to how many times you can enter either!
Sarah Hendry, Mad Mex National Marketing Manager, developed the Deadly Days campaign to drive an increase in customer count, average transaction value and to deepen brand connections.
“Day of the Dead is such an important Mexican festival which celebrates the lives of those that have passed. We are excited to honour this ancient tradition and encourage our amigos to celebrate life by giving away an epic prize pool of adventures and experiences.” says Hendry. “We are truly excited to be partnering with Los Cabos Tourism and Delta Air Lines to reward our amigos, Baja-California is the inspiration behind our menu and the home of our product, so what better way to celebrate?”
The campaign will be promoted nationally across out of home marketing and mobile scooters as well as digital, social and PR. The campaign is supported by travel and tourism agency, Gate 7 and public relations agency, Tonic PR.
James Cooley from Los Cabos Tourism’s Australian office said the company is excited for the campaign to launch.
“We’re really excited to be partnering with Mad Mex on this perfectly aligned campaign,” says Cooley. “Along with Delta Air Lines, we’re thrilled to be sending the lucky 10 winners to Los Cabos. The destination is a paradise for lovers of Baja-Californian cuisine – located at the southernmost tip of Mexico’s Baja Peninsula, just a two-hour flight from LA.”
Mad Mex creates fresh Baja-Mexican flavours using authentic recipes and ingredients, made in-house daily. From nachos and quesadillas, to tacos, salads and the best burritos in the southern hemisphere, Mad Mex has a range of tasty options to suit any amigo. The Mad Mex menu is customisable, allowing you to tailor your meal to your personal tastes and can pack in as much flavour as you dare.