Magnuson Hotels, America’s fastest growing hotel brand, today announced a 35.15% YTD revenue increase. The company also reports a 22.84% increase in ADR (average daily rate) for reservations generated from 2015 to 2016.
Driving this performance increase are continued lower US gas prices, strong job growth and increased consumer brand recognition. Magnuson implemented a national rebranding of its three brands in 2015, while also launching its “Follow the Star” advertising campaign on a national basis.
Notable branded hotels that joined the Magnuson group in the last 12 months include the Magnuson Hotel Convention Center New York City, the Magnuson Hotel Framingham, MA and Magnuson Hotel Marshal, TX.
Since its launch 13 years ago, Magnuson Hotels has become America’s fastest growing hotel brand and a top 10 global chain, marketing 1,000 hotels across six countries and three continents.
Magnuson Hotels’ newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe’s Louvre Hotels is the world’s largest hotel alliance, forming a consortium of over 6,000 hotels worldwide, equal to the size of a top 5 global hotel chain.