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Makati Shangri-La, Manila Welcomes New Marketing Executives

March 20, 2015 Appointments No Comments Email Email

Manila introduces the hotel’s new executives – Cristina Ong-Cruz as Director of Sales and Marketing and Patricia “Patti” Javier as Director of Communications.

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As Makati Shangri-La’s Director of Sales and Marketing, Cristina Ong-Cruz brings with her over 23 years of Sales and Marketing experience in the hospitality industry, with proven expertise in all areas of hotel marketing such as sales, revenue management, direct and online marketing, public relations, advertising and social media management.

Ms. Ong-Cruz joins Shangri-La Hotels and Resorts for the first time, equipped with an in-depth understanding and analytic approach to business, vital to Makati Shangri-La as one of the flagship properties in the Philippines that is ready for higher growth to maintain its market leadership.

The new Director of Communications, Patricia “Patti” Javier, is now on her sixth year with the Shangri-La hotels and resorts group with an extensive experience in communications, marketing and brand management after having worked for Traders Hotel, Manila (recently rebranded to Hotel Jen Manila) and Shangri-La’s Boracay Resort and Spa.

Prior to working for Shangri-La, Patti has spent 15 years in a leading real estate company in the country, handling marketing for shopping centers and human resources corporate learning and development.

For any hotel-related inquiries, please call (632) 813 8888 or e-mail slm@shangri-la.com. Receive updates through Makati Shangri-La’s social media channels on Facebook, Twitter and Instagram @MakatiShangriLa.

Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages nearly 90 hotels under the Shangri-La brand with a room inventory of over 37,000. Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services. Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mauritius, Myanmar, Philippines, Singapore, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom. The group has a substantial development pipeline with upcoming projects in Mainland China, Hong Kong, India, Mongolia, Myanmar, Philippines, Singapore, Qatar and Sri Lanka. For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.

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