With the niche wedding market growing year after year, Tourism Fiji aims to make it easy and affordable for operators in the market to sell their products and services by organising Fiji’s first consumer Wedding Show.
The two-day expo will be held at the Shangri-la Fijian Resort in March next year and registration is now open to anyone interested in getting married in Fiji—whether local or international.
Tourism Fiji Director of Events, Ms Sally Cooper says the Wedding Show is designed to promote wedding services on offer for locals, former Fijians that now live abroad, as well as for international wedding parties.
“By creating a wedding show in Fiji to showcase all of the services available to wedding parties, such as photographers, cake makers, spas, hens and bucks party planners as well as venues, hair and makeup artists etc., bridal couples will be able to come in and confirm all of the details for their wedding over one weekend under one roof,” Ms Cooper says.
As partners, the Shangri-la Fijian Resort will be offering great deals on accommodation, while Fiji Airways is supporting the event by giving discounted air fares for people coming to the event.
Ms Cooper explains that there are consumer wedding shows in Tourism Fiji’s key source markets like Australia, New Zealand and North America, however “it becomes a very expensive exercise for local service providers to attend those shows to sell Fiji as a destination wedding.”
“When service providers have to fly out of the country to attend those events abroad, they end up paying expensive exhibition and accommodation prices, and for other smaller business operators, these shows are beyond their reach even though they are an integral part of the industry in Fiji,” she says.
“The Tourism Fiji Wedding Show is their opportunity to take advantage and grow their business. The event is also open to wedding media and publications as well as professional wedding planners and wedding travel specialists to the event,” Ms Cooper adds.
The registration for the event is free and open to everyone. Networking opportunities will also take place around the exhibition for those who register for the event.