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Malaysia Airlines chief speaks frankly on Qantas

August 2, 2017 Headline News 1 Comment Email Email

Malaysia Airlines chief executive Peter Bellew, in Sydney this week, gave some frank views on Qantas and on the strategy of its chief executive, fellow Irishman Alan Joyce.

Qantas, he said, had probably the strongest frequent flyer loyalty program in the world.

He said he would never underestimate the “magnetic attraction of the Qantas loyalty card program”.

“I met someone in Darwin who said they would happily fly eight or nine hours in the wrong direction just to retain their Qantas loyalty card status.”

“We are studying a lot of what they do in a lot of areas,” Bellew said of Qantas.

Asked about the Qantas decision to hub in Perth, Bellew exclaimed: “I think it’s genius! The publicity they will generate from it… I think they will do very, very well. They have overnight raised the perception of Perth. There will be a major new hub there, no doubt about it. When you link two points intercontinentally by direct flights, it has a massive impact. It will transform the perception of the city. It already has done, I hear people talking about it: where is Perth, what’s going on there?”

Malaysia Airlines chief executive Peter Bellew

Bellew admitted the Qantas Perth decision would have an impact on Malaysia Airlines “literally overnight” but said the carrier would reschedule to avoid Qantas.

“I think it’s a brilliant decision and it wouldn’t surprise me if they [Qantas] connect a host of other non-stop destinations from Perth.”

He said Alan Joyce has gathered the best team around him of any airline in the world. “And they are all local; vastly different personalities.”

Bellew noted that Qantas and Malaysia Airlines, fellow oneworld members, were both full-service carriers. “There’s not that many full service carriers left in the world.”

A 30-year travel and tourism industry veteran who joined Malaysia Airlines after holding senior positions at Ryanair, Bellew confirmed that Malaysia Airlines is on track for renewed profitability next year and considers strong relations with the Australian travel industry vital. See: Malaysia Airlines reaffirms agent links as profit nears

Load factor on Australian routes is averaging 90% and revenue per kilometre has improved dramatically, he said, adding that Malaysia Airlines’ 90% factor in December was the highest of any full-service carrier in the world.

Written by Peter Needham

Currently there is "1 comment" on this Article:

  1. AgentGerko says:

    Perth will get a lot of publicity at first, then it’ll calm down and about twelve months later QF will quietly remove the nonstop flight “due to operational reasons”, meaning the number of complaints they’ve received from Economy passengers who just couldn’t deal with 19hrs jammed into a sardine can. Probably a couple of DVT claims thrown in and maybe a bit of air rage. Once the hype wears off I just cannot see passengers putting up with this long slog.

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