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Malaysia hosts 3,500 delegates from China’s leading direct-selling company

June 14, 2017 MICE No Comments Email Email

Malaysia welcomed 3,500 delegates from China’s leading health food, household and beauty and skin care product company, Perfect China Company Ltd for its corporate achiever seminar for the fifth time between 3 to 11 June 2017. Supported by Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture Malaysia, the event serves as Malaysia’s continuous effort to remain as the top-of-mind destination for corporate meeting and incentive groups for China’s market.

The seminar follows the hugely successful Perfect China Leadership Seminar 2016, which generated RM242 million in estimated economic impact with a record breaking of 12,000 delegates in attendance. This year, the seminar is expected to generate RM39.8 million in estimated economic impact. The delegates will be split into three groups where they will be traveling to various touristic spots in Malaysia such as Sabah, Penang, Melaka, Bentong and Kuala Lumpur. This will include an immersive cultural experience, site visits and slice of life experiences.

The opening ceremony and dinner was officiated last night by Dato’ Seri Mohamed Nazri Bin Abdul Aziz, Minister of Tourism and Culture Malaysia at the Kuala Lumpur Convention Centre together with the presence of Tan Sri Dato’ Koo Yuen Kim, Founder and Chairman of Perfect China Co Ltd, a Malaysia-born entrepreneur. Also present were His Excellency Eduardo Frei Ruiz-Tagle, former President of Chile; Datuk Zulkefli Hj. Sharif, the Chief Executive Officer of MyCEB; Mr. Hooy Kok Wai, Vice Chairman of Perfect China and Dato’ Woo Swee Lian, President of Perfect China.

“In 2016, Malaysia received 2.1 million tourists from China. This year, we are looking forward towards achieving 3 million in tourist arrivals from China. The initiative in having Perfect China 2017 Achievers Seminar here in Malaysia is in line with the government’s aspiration under the National Key Economic Areas (NKEAs) to position Malaysia as a preferred Business Events (BE) or Meeting, Incentives, Conventions & Exhibitions (MICE) hub and a choice destination in the region to complement the target of achieving 36 million tourist arrivals and RM168 billion in revenue by 2020,” said Dato’ Seri Mohamed Nazri Bin Abdul Aziz.

Since 2011, Perfect China delegations have visited Kuala Lumpur and other states throughout Malaysia reaching out to international business opportunities and cultural exposure as well as exploring the great places in Malaysia, tapping on the various choices of food, shopping, leisure and entertainment experiences like never before.

“For many years now, Malaysia has welcomed and hosted an impressive number of corporate meeting and incentive groups from China. To date, we have generated a staggering RM1.29 billion in estimated economic impact and around 93,540 delegates from China. The support we have received is a testimony that Malaysia is one of the preferred destinations of choice for corporate meeting and incentive groups from China,” said Datuk Zulkefli Hj. Sharif.

“In terms of the Business Tourism, China is number one in the market and represents 25% of the total incentive travel market and we hope to see continued growth in China and the corporate meeting and incentive groups market moving forward.”

This year’s group of delegates will experience the uniqueness of Penang, Melaka, Bentong and Sabah’s culture including the sights and exotic mix of delicious cuisines. The group will make its final tour in Kuala Lumpur city for food hunt, entertainment and shopping experience.

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