Following the Seoul-hosted luncheon at IT&CMA in Bangkok this month, Seoul attended an incentive roadshow in Malaysia with the Korea Tourism Organization. The event, held on October 6th from 2-8pm, was conducted at Korea Plaza in Kuala Lumpur and attended by 80 industry professionals. It aimed to promote Seoul to Malaysia, a strong feeder market for the city as a safe, attractive destination long free of MERS concerns.
The assembled audience included prominent Malaysian corporate incentive managers, travel agencies, and other event industry buyers, all of whom had the opportunity to network with their Seoul counterparts, among them Seoul Tourism Organization (STO) staff.
The day included destination and incentive travel presentations by Korean government and private-sector agencies, most notably including one on Seoul by Stephen Kwak, STO Assistant Manager of the MICE division . Mr. Kwak discussed a variety of topics showcasing Seoul’s highly-advanced infrastructure for business events. These included the city’s transportation system, accommodation, meeting venues, and unique, Seoul-based teambuilding ideas.
Of particular interest to attending buyers was Mr. Kwak’s introduction to Seoul’s support programs for incentives, along with queries about Seoul’s pop culture hotspots.
The day’s schedule also included opportunities for business meetings, as well as a fashion show featuring hanbok, or traditional Korean clothing. In addition, guests were treated to a dinner of halal Korean food especially for Malaysian diners, which was followed by a lucky draw.
“Seoul annually welcomes thousands of Malaysian visitors, who are big fans of the local culture, with Seoul as the capital driving what we often call the ‘Korean Wave’,” said Maureen O’Crowley, STO Executive Director of the MICE division. “As a result, we are seeing a steady rise in incentive travel from Malaysian companies who know their employees will enjoy a trip to Seoul for business and leisure,” she added.