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Malaysia Taps Further Into Exhibitions

October 15, 2013 MICE No Comments Email Email

In the effort to grow and increase the market share and attract exhibitions to Malaysia, the Malaysia Convention & Exhibition Bureau (MyCEB) recently conducted its second Exhibition Dialogue.

The second exhibition dialogue session follows a series of similar events that were targeted to associations and destination management companies (DMC’s) organised by MyCEB to support and educate professionals in the business events industry in Malaysia.

The event was attended by a selection of MyCEB’s industry partners comprising venue suppliers and professional exhibition organisers. The session is a clear indication of the growing facilities that Malaysia can offer to the word-wide exhibition industry as it featured four presentations designed to inform organisers of updates in the Exhibition industry in Malaysia.

Ms Ho Yoke Ping, General Manager of Sales & Marketing, MyCEB made a presentation outlining  MyCEB’s plans for developing the exhibition industry which include subventions and other events support programmes for trade exhibition organisers. The Events Support Programme for Exhibition industry partners includes assistance in exhibition planning, event marketing and on-site support. Industry partners are also invited to attend regular education seminars and networking sessions. MyCEB conducts approximately four education seminars annually.

Speaking at the seminar, Ms Ho commented, “Organising such industry seminars is vital for developing and highlighting the importance of our industry and aligning business events services to both local and global clients. Malaysia is looking forward to welcoming more major exhibitions to the country as the business events industry expands. MyCEB hopes to approach more industry players to organise and bring in new exhibitions.”

Aside from updates from MyCEB, Mr Amaranazan from SP Setia was on hand to showcase the progress of the Subterranean Penang International Covention & Exhibition Centre (sPICE). As the developer of Malaysia’s next exhibition centre, sPICE in Penang, Mr Amaranazan presented the progress of the development which is due to open in 2015. The sPICE Convention & Exhibition Centre will feature an Exhibition Hall with an area of 48,913 ft² which will accommodate 350 tables and 260 booths. There will also be a pre-function and function room as well as a basement and a multi-storey car park with a capacity to fit more than 1,000 vehicles.

Two additional question and answer sessions were chaired by En Ahmad Shakiran from Naza TTDI who discussed news from Kuala Lumpur’s Matrade Exhibition Centre and Mr Arthur Poon, Director of Suntec International who outlined plans for The Light in Penang, which is due to open in 2017.

For more information on MyCEB’s initiatives, please visit or call +603 20342090.

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