Malaysia’s tourism industry has once again proven itself in the international arena after the country received the PATA Gold Award for ‘Marketing Media – Travel Poster’ at the PATA Gold Awards Luncheon and Presentation today. Hosted by the Macau Government Tourist Office, the event took place at the Bangalore International Exhibition Centre (BIEC) in conjunction with the PATA Travel Mart 2015.
The PATA Gold Award was awarded to Tourism Malaysia’s ‘Visit Malaysia Year – Sarawak’ promotional poster released last year, and was selected based on its layout/design, photography, writing, informational value, promotional value, and benefits to readers and results generated.
The award was received by the Deputy Director General of Tourism Malaysia Dato’ Haji Azizan Noordin. “ The poster captured the essence of Mulu Caves perfectly. Mulu Caves is part of Gunung Mulu National Park, a UNESCO World Heritage Site and Sarawak’s largest national park. It’s indeed an inspiring sight to see millions of bats making their exodus to feeding grounds, creating this magnificent formation in the sky”, said Dato’ Azizan.
Another feather in the cap was Tourism Academy at Community College Langkawi, Taylor’s University receiving the PATA Grand Award in the Education and Training category. The award was received by Dato’ Amir Bin Md. Noor, Director General, Ministry of Education, Malaysia. “This recognition is well deserved. Taylor’s University has been actively engaged in the government’s National Economic Transformation Plan and their team has been successfully implementing remarkable tourism and hospitality projects locally and internationally,” said Dato’ Noor.
This year, PATA received a total of 269 entries from 83 travel and tourism organisations and individuals, the highest number since 2007. This year’s awards recognises the achievements of 29 separate organisations and individuals. PATA presented 29 Grand and Gold Awards to organisations such as Accor Asia-Pacific, Cox and Kings Ltd, Hong Kong International Theme Park Ltd, Hong Kong Tourism Board, Jetwing Hotels Ltd, Korea Tourism Organization, Taiwan Tourism Bureau, and Taylor’s University.
The PATA Gold Awards recognises exceptional achievement in a variety of endeavours, acknowledging and rewarding the very best that the Asia Pacific’s travel industry has to offer. The winning projects set industry standards for excellence and innovation, serving as examples for others to follow.