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Mall of America® in Bloomington, Minnesota Lands the Trifecta for Super Bowl LII: Media, NFL Teams and Fans are the Recipe for Event Success

January 31, 2018 Destination North America No Comments Email Email

While The Big Game is happening in U.S. Bank Stadium, Mall of America® and Bloomington, Minnesota hotels and restaurants are benefitting from being ground zero for the Super Bowl LII teams, Media Center and Radio Row/Fan Gallery and the Great Warming House for fans from all over the United States and the World.

Both NFL teams, the New England Patriots and the Philadelphia Eagles, are staying in the adjacent MOA® hotels, the Radisson Blu Mall of America and the JW Marriott Minneapolis Mall of America.  Mall of America is set to be the epicenter of Super Bowl week activities with the addition of being the Media hub and having 43 hotels and over 9300 rooms in Bloomington for fans, media and team families and friends.

“Mall of America is the heart of a lot of the activity that’s going to be taking place around the Super Bowl,” said Jill Renslow, senior vp of business development at the mall, during a Kare 11 interview on February 19th.

“Right now in the space next to the north food court signs of all the tickets from past Super Bowls hang from the ceiling. The week of the game it will be home to what’s known as “radio row”, hosting 150 media outlets broadcasting live. “The chance for fans to get up close and personal with your favorite broadcasters,” Renslow said. “They have a lot of special guests so there’s going to be a lot of VIP sightings.”

Here is a list of unique things happening at Mall of America and within a one- mile radius:

  • Fan Gallery (Radio Row) will be on Level 3, North Garden by Culinary on North, with free public access for fans
  • SiriusXM live broadcasts with celebrities in the North Atrium
  • First ever New England Patriots Super Bowl broadcast center ‘Not Done Network’ will be located in Culinary on North near the Offices @ MOA entrance with ESPN sportscaster Molly McGrath and her former colleague Jay Crawford broadcasting live all week beginning Monday, January 29
  • Courtyard’s 4D Super Bowl Dome Experience is going up the Friday before the game on the west side of the mall, so you can see what it is like to stand on the field at U.S. Bank Stadium during the Super Bowl
  • The East Rotunda is the location of the Best Buy Tech Zone where techies can check out the latest technology
  • NBC Sports Sunday Night Football Bus, featuring the Vince Lombardi Trophy, will be parked in the North Lot
  • Purchase official gear and Super Bowl swag at NFL Pop-up stores as well as permanent stores in MOA®
  • RAAS: Local Market, located on Level 2, West Market by Nordstrom, is a collection of 24 shop-in-shops with a local Minnesotan flare
  • Hyatt Regency Bloomington – Minneapolis debuted their Urbana Ice Bar just minutes from Mall of America on the METRO Light Rail Blue Line
  • Illuminate South Loop is a three-day event showcasing a variety of interactive art installations and performances designed by Minnesota and international artists

For a listing of events and activities, visit http://bit.ly/BloomingtonBoldNorth   and download the Mall of America® Bold North Map.

Bloomington, Minnesota is the place to stay in the Minneapolis/St. Paul area!

The Bloomington Convention & Visitors Bureau is the official marketing organization for the City of Bloomington and markets Bloomington, Minnesota, area attractions, and the surrounding communities, to visitors around the world. Bloomington is located adjacent to Minneapolis and St. Paul, just minutes from the International Airport, is the home of Mall of America, and is a premier destination for meetings, conventions, and tourism. For visitor information, special offers and to book hotelrooms online visit www.bloomingtonmn.org.

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