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Mandarin Orchard Singapore’s Chatterbox Wins SPBA Heritage Brand Award

October 21, 2013 Accolades No Comments Email Email

Mandarin Orchard Singapore’s Chatterbox restaurant won the Singapore Prestige Brand Award (SPBA) Heritage Brand Award 2013 at the recently concluded SPBA 2013 Presentation Ceremony.

This is the second consecutive time that Chatterbox, synonymous for its award-winning Mandarin Chicken Rice, has won the SPBA Heritage Brand Award.

Mr Shigeru Akashi (right), Director of F&B, Mandarin Orchard Singapore, received the SPBA Heritage Brand Award for Chatterbox

Inaugurated in 2002, SPBA was formed to develop and encourage excellence in Singapore brand initiatives. Having established itself as a prestigious branding award that local brand owners strive to attain, SPBA remains an effective platform for companies which aspire to become sterling brand names in Singapore. To qualify for the SPBA Heritage Brand, brands must be established for more than 30 years, demonstrate that the branding has contributed to the growth and development of the brand and originate from Singapore. Winners are evaluated based on their brand heritage and identity, brand strategic blueprint as well as brand development and performance.

Featuring a spread of local heritage cuisines, Chatterbox was the first hotel restaurant that made local food famous both locally and worldwide. Its legendary Mandarin Chicken Rice has become a household name around the world and remains one of the most desired Singaporean dishes among celebrities, ministers and connoisseurs for 42 years. Chatterbox also serves other Asian signatures such as the Chatterbox Lobster Laksa, King Prawn Fried Hokkien Noodles, Mandarin Coconut Ice Cream, and more.

Said Mr Shigeru Akashi, Director of Food & Beverage at Mandarin Orchard Singapore, “We are honoured and grateful to receive the SPBA Heritage Brand Award 2013. The SPBA Heritage Brand Award is a recognition of the strong Chatterbox heritage and brand identity. In keeping with our award-winning brand, we are continually finding ways to enhance our menu offerings and dining experience for our guests”.

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