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Mandarin Oriental Celebrates New Sina Weibo Application With Photo Competition

April 10, 2014 Social Media No Comments Email Email

Mandarin Oriental is delighted to launch an innovative photo-sharing application with a month long competition on popular Chinese microblog site, Sina Weibo.

image006Entitled ‘My Moments of Delight’, the competition encourages visitors to upload and share photographs of interesting and delightful ‘moments’ taken at any Mandarin Oriental hotel worldwide.

Guests visiting the photo competition page will be guided through a simple upload process. Participants will be asked to follow Mandarin Oriental’s Sina Weibo account, select three friends to share the photo, identify the location of the hotel and upload the entry photo. Full competition details can be found on the ‘My Moments of Delight’ competition page.

image007At the end of the month, three grand prize winners will be picked by the Group’s award-winning corporate photographer, George Apostolidis. Winners will be eligible for hotel stays at Mandarin Oriental hotels in Sanya, Shanghai and Guangzhou.

In addition, guests who have five  photographs with the  greatest number of ‘likes’ will each receive a collection of Mandarin Oriental branded travel accessories.

“The Group’s social media platform is designed to engage fans in a meaningful two-way conversation, and this new feature allows us to extend that dialogue,” said Mac Joseph, Mandarin Oriental Hotel Group’s Senior Manager, Social Media Marketing. “This is a great way for our guests to showcase their photography skills and join like-minded fans around the world in sharing their special moments at Mandarin Oriental.”

The competition takes place from 8 April, 2014 to 7 May 2014 and is open to applicants of 18 years of age and older, excluding employees of Mandarin Oriental, official partners and vendors. For complete terms and conditions, please visit the photo competition page on Sina Weibo.

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