Mango Tree Worldwide Sets Sights on New Dubai Flagship Restaurant and Expansion in the Middle East Region
Mango Tree Worldwide plans to take Dubai by storm with a bold new flagship Thai restaurant in the Middle East destination with new partners following the conclusion of an agreement with its existing franchise partner.
Mango Tree Worldwide managing director Trevor MacKenzie.
The global group’s award-winning Mango Tree Dubai restaurant located in Souk Al Bahar will close, ending a highly profitable eight-year period, with new partners to be announced in the near future.
Mango Tree Worldwide currently operates franchised restaurants in many of the world’s leading cities such as London, Tokyo, Hong Kong and Washington DC, as well as its home base of Bangkok.
“These are exciting times for Mango Tree as we seek new franchise or corporately-owned partners to maximize the opportunities for our brand in Dubai and across the region,” said Mango Tree Worldwide Managing Director Trevor MacKenzie.
“We can only see a future full of promise as we look to take our restaurant concepts to the next level and commit to the region for the long term.”
Mr MacKenzie said he has been in talks with leading developers and major global hospitality brands in Dubai, who have been quick to recognize the opportunity to build on the brand’s equity in Dubai and take it to the next level of success in the Middle East.
“We will unveil our new restaurant in time for the high season as we finalise our partners,” Mr MacKenzie said. “Our key criteria is to work with a group or individual with vision and understanding of our three concepts – the signature Mango Tree lifestyle restaurant, Mango Tree BistroBar and Mango Tree Café.”
Mango Tree Worldwide finished 2015 with USD90 million in gross revenue across the group and expects to grow by 10 per cent in 2016 as it continues its growth strategy in the UAE, China and Europe.
The first Mango Tree in China just opened in Qingdao to be followed by a second location in Guangzhou in 3Q with a third to be announced shortly. This month also begins a relationship with Hilton Worldwide hospitality group with a pop-up restaurant at Hilton Pudong in Shanghai.
In Europe, Mango Tree is poised to ink deals this year in Milan, Barcelona and Copenhagen following its successful introduction to the European Union grouping last year with a pop up Mango Tree restaurant in Milan at La Rinascente late last year.