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MAPFRE Appoints Ignacio Baeza As The New Chairman Of MAPFRE ASISTENCIA

December 24, 2015 Appointments No Comments Email Email

The MAPFRE Board of Directors has approved the appointment of Ignacio Baeza as Chairman of the Board of Directors and of the Management Committee of MAPFRE ASISTENCIA, in replacement of Rafael Senén. Also, Alberto Berges was appointed General Manager and Chief Operating Officer of MAPFRE ASISTENCIA.


Baeza is Vice Chairman of MAPFRE, and to date was CEO of the Iberia Territorial Area. In this new stage, he will be joined by Alberto Berges, as the new General Manager of MAPFRE ASISTENCIA. Berges had been until now the most senior manager of the Group’s Corporate Business and Clients Area, a role that now falls on Rafael Senén, who has been the chairman of MAPFRE ASISTENCIA for the past eight years.

“We are certain,” declared Antonio Huertas (MAPFRE Chairman and CEO), “that Ignacio Baeza will be able to continue the successful path outlined by Rafael Senén in recent years, who spearheaded the expansion of ASISTENCIA until it became the third largest in the world in its sector, with over one billion euros in turnover.”

MAPFRE ASISTENCIA offers comprehensive solutions to its clients in insurance, including specific products and services for brokers, finance, automobile, travel and tourism – as well as products for individuals. With a direct presence in 45 countries and more than 1,500 corporate clients, it operates throughout the world and 112 million people benefit from its services.

MAPFRE is a global insurance company present in 49 countries across five continents. It is the leader in the Spanish insurance market, the top multinational insurance group in Latin America, and one of the 10 largest European groups in terms of premium volume. MAPFRE employs more than 38,000 professionals and services more than 29 million clients worldwide. In 2014, its net profit exceeded 845 million euros and its revenue amounted to 26.367 billion euros.

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