Marco Polo German Bierfest Wins ‘Best PR Campaign – Media Relations’ at Marketing Magazine’s PR Awards 2016
The highly popular Marco Polo German Bierfest was honoured for the second consecutive year at the annual PR Awards organised by Marketing Magazine. Following last year’s Silver Award for ‘Best Experiential Event’ during the Marketing Event Awards 2015, the iconic Marco Polo German Bierfest garnered a Silver Award for ‘Best PR Campaign – Media Relations’ during the PR Awards ceremony held on 30 September 2016. The award comes as Marco Polo Hongkong Hotel prepares to kick off Hong Kong’s longest-running Oktoberfest celebration, which is celebrating its Silver Jubilee this year. The Marco Polo German Bierfest begins on 21 October and runs for 23 consecutive nights.
Since its inception in 1992, the Marco Polo German Bierfest has evolved to become one of Hong Kong’s annual signature events. Marco Polo Hongkong Hotel’s incarnation of Oktoberfest is Hong Kong’s ultimate immersion of the 200-year-old Bavarian tradition whereby guests of all nationalities turn up wearing their dirndls and lederhosen.
The largest event of its kind in Asia is celebrated against the breathtaking backdrop of Victoria Harbour at Marco Polo Hongkong Hotel. The party spirit comes alive nightly with the Die Notenhobler band from Germany playing folk and oompah tunes. As the evening’s energy hits high gear, the stage hosts joyful dancing and drinking games. One of the annual highlights is the Alphorn-blowing Challenge, where members of the audience compete onstage in showcasing their lung power to create original mountain music from the three-metre Alphorn.
Kicking up your heels with the chicken dance and linking arms while swinging beer mugs to German folk music is all part of the fun of German Bierfest. Authentic Bavarian dishes are freshly prepared under the watchful eye of Marco Polo Hongkong Hotel’s Executive Chef Rolf Jaeggi, whose German heritage guarantees the best crispy pork knuckles in Hong Kong. Partygoers at this year’s festival will also get the chance to win a Lehmann Watch (Wonderland Watch Special Edition) valued at HK$55,000, plus other fabulous prizes.
“We are honoured to receive the award for ‘Best PR Campaign – Media Relations’ for Marco Polo Hongkong Hotel’s expression of Oktoberfest,” said Mr Thomas Salg, General Manager of Marco Polo Hotels – Hong Kong. “We appreciate the continued support from our media friends and would like to thank our associates and partners who have helped us bring über fun to our guests for the past 24 years at the Marco Polo German Bierfest.
Marketing Magazine is Asia’s largest publisher of marketing and advertising news that is read by the region’s most influential and respected marketing professionals. The annual awards ceremony organised by the publication highlights the most creative and original campaigns and events across a wide range of industries in Hong Kong. The awards are judged by senior marketers across North Asia and Marketing magazine’s editorial board.
Marco Polo German Bierfest 2016
|Date||:||21 October – 12 November 2016|
|Time||:||Opening Hours 6:00pm – 11:00pm
Happy Hour (Daily)* 6:00pm – 7:00pm
* Buy one glass of beer by Octopus at any bar counters and receive one additional glass of beer on the spot
|Venue||:||Viewing Platform, Level 6, Marco Polo Hongkong Hotel
Harbour City, Tsim Sha Tsui, Kowloon
|Entrance Fees||:||Sundays to Thursdays
Adult: HK$160 (includes one beer)
Child: HK$120 (includes one soft drink)
|Fridays and Saturdays
Adult: HK$280 (includes one beer and one beer mug)
Child: HK$160 (includes one soft drink)
|Ticketing||:||www.hkticketing.com / (852) 3128 8288
(Adult tickets only; tickets for persons under 18 are available at entrance)