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Marco Polo Hotels Selects ReviewPro¹S Guest Intelligence Solutions To Further Boost Digital Credibility

May 13, 2015 Tech No Comments Email Email

Marco Polo Hotels has chosen ReviewPro, the leading provider of Guest Intelligence solutions to independent hotel brands worldwide, as their online reputation management technology provider. a partner committed to the company¹s success, ReviewPro provides Marco Polo Hotels with access to the Guest Intelligence necessary to improve guest satisfaction rates, ranking on key online travel agencies (OTAs) and review sites, while boosting revenue at the brand¹s 14 properties in key Asian destinations.

Marco Polo Hotels embodies the spirit of its namesake, Marco Polo, who was an explorer, global traveler, entrepreneur and connoisseur of culture ­ just like the guests who choose to stay at the Marco Polo Hotels today. It is the brand¹s focus on maintaining the highest online credibility and positive brand positioning that motivated the decision to implement ReviewPro¹s Guest Intelligence solutions.

As part of the agreement, Marco Polo¹s properties are using ReviewPro¹s Online Reputation Management (ORM) solution to gain deeper insights into guest feedback from 142 review sites and OTAs in more than 45 languages. Marco Polo also integrated ReviewPro¹s Guest Survey Solution (GSS) into its long-term marketing strategy, which enables each property to solicit the specific, verified feedback necessary to measure whether service and operational standards are being met during each guest¹s stay.

³We chose ReviewPro because of the company¹s Global Review Index with which we can benchmark our properties¹ results against the marketplace, and because of the integration of direct and indirect feedback in the Guest Intelligence Dashboard. This will provide a 360-degree view of how we are managing guest expectations,² said Jennifer Cronin, Vice President of Sales & Marketing at Marco Polo Hotels. ³Our goal is to keep informed and by responding efficiently and effectively, we intend to build our brand champion network. At the same time, we know that our credibility and brand position will also grow, which will generate new and stronger business revenues and build greater brand advocacy.²

An increased online reputation score can have a positive impact on each property¹s ADR and RevPAR (as evidenced in a groundbreaking Cornell University study using ReviewPro¹s Guest Intelligence data). Acting on Guest Intelligence can help the brand to proactively improve its ranking on TripAdvisor, as well as other major online review sites and OTAs.

³ReviewPro¹s suite of solutions were even more powerful than we could have anticipated and they will bring new insights into our pricing strategies. It has been proven to help hotels grow revenue and improve conversation rates by increasing direct bookings and optimizing online distribution channels, so it was an easy choice for us,² said Andrew Lau, Group Director of Revenue & Distribution at Marco Polo Hotels. ³The ability to proactively increase our revenue at both the property and brand level is of tremendous value to us.²

³We are very pleased that Marco Polo have chosen ReviewPro¹s Guest Intelligence solutions,² said Michael Chin, Vice President of APAC at ReviewPro. ³Not only will the Guest Intelligence help to fine-tune the brand¹s marketing messaging and revenue management strategies, but it will also better equip each property to create more memorable guest experiences.²

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