Marcus(R) Hotels & Resorts Receives Three Horizon Interactive Awards in 2014 Competition; Wins Best Restaurant Website in Internet Advertising Competition
Marcus® Hotels & Resorts, a division of The Marcus Corporation, today announced that its technology team won three web design awards from the Horizon Interactive Awards, a leading international interactive media awards competition that recognizes the year’s “best of the best” in interactive media production.
Marcus Hotels & Resorts also won Best Restaurant Website for its Marcus Restaurant Group site in the Internet Advertising Competition.
The Heidel House Resort & Spa website, http://www.heidelhouse.com, won a gold award in the responsive/mobile design category and a silver award in the travel & tourism category. After assuming management of the 190-room resort in Green Lake, Wis. in March 2014, Marcus Hotels & Resorts almost immediately began work on a new responsive website to showcase the stunning images the lakefront property offers. The marketing team laid out the business priorities and goals of the website, while the technology team worked on crafting a new responsive design and implementing a strong SEO strategy. Within three months of the new site’s launch there was a 330% increase in website visitors from the Chicago market alone, and mobile users were actively engaging in the new site as evidenced by a 1,700% increase in mobile visits.
The Pfister Hotel Augmented Reality Art Tour, http://www.thepfisterhotel.com/art-tour, won a gold award in the mobile app category. Marcus Hotels & Resorts is one of the first hotel management companies in the U.S. to launch an augmented reality tour at its flagship property, The Pfister Hotel in Milwaukee, Wis. Housing the largest collection of Victorian art of any hotel in the world, the Pfister Hotel now has an augmented reality tour to provide a self-guided, digital, full motion experience of 12 pieces in the art collection, featuring games, videos and other graphics. The Marcus Hotels technology team created the new mobile technology and built a seamless experience for mobile and tablet users, as well as wearable devices. The app has received local and national media attention and there are plans to augment more of the art collection in the future. The app is free and available for download at: http://www.thepfisterhotel.com/art-tour.
“Our corporate marketing and technology teams are focused on development projects that empower and engage our customers before and during travel,” said Christine Beuchert, senior director, marketing and ecommerce strategy for Marcus Hotels & Resorts. “These awards recognize our company’s creative talent and outstanding work in providing an exceptional digital user experience for our customers.”
Marcus Hotels & Resorts was also a winner in the Internet Advertising Competition Awards for its Marcus Restaurant Group website, www.marcusrestaurants.com, for Best Restaurant Website. The IAC Awards provide an opportunity to highlight the best online advertising in 96 industries and nine online formats including online ad, video, mobile, newsletter, email and social media. The Marcus Restaurant Group website award was based on the following criteria: creativity, innovation, impact, design, copywriting, use of the median and memorability.
“These interactive digital awards are a testament not only to the exceptional design work our team is capable of, but the sound coding and optimization strategy behind each project. These awards recognize not only the sites that look good on the surface, but also the sites that are built soundly and adhere to industry standards and best practices,” said Jessica McCoy Howsam, digital project manager for Marcus Hotels’ design and development team.
For more information on each award, please visit the Marcus technology team blog at:http://blog.marcustec.com/2015/04/here-comes-the-sun.